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BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

BMW teases 3.0 CSL Hommage concept

If you're a fan of the Batmobile (no, not that Batmobile), we've got good news for you. BMW is building a concept that pays tribute to the original 3.0 CSL, and it's being unveiled at the Concorso d'Eleganza Villa d'Este on May 22. Judging by the teaser image pictured here, it's going to be hot. According to BMW, the Hommage concept "is a nod to the engineering achievement exemplified by the BMW 3.0 CSL in its lightweight design and performance." Furthermore, the automaker says this concept will have "striking air deflectors, powerful wheel arches and a prominent roof and rear spoiler." The main focus of the car is lightness, and BMW trumpets the use of weight-saving materials both inside the cabin, as well as throughout the bodywork. That's all we know right now, but we expect good things. After all, BMW stunned us with its M1 Hommage concept a few years ago. Here's hoping the iconic CSL's throwback is just as good. BMW 3.0 CSL HOMMAGE. MOTOR SPORT WITH AN ELEGANT CHARACTER. Munich/Cernobbio. On 22 May 2015, the BMW Group will unveil the new BMW 3.0 CSL Hommage to the global public for the first time at the Concorso d'Eleganza Villa d'Este. This model is the BMW Design Team's tribute to the BMW 3.0 CSL, a timeless classic and iconic BMW Coupe from the 1970s. The BMW 3.0 CSL Hommage is a nod to the engineering achievement exemplified by the BMW 3.0 CSL in its lightweight design and performance. The Hommage draws on the character of the earlier model and endows it with cutting-edge materials to translate it into the present in a new and exciting guise. Exclusive, confident, athletic: the exterior design. The design of the BMW 3.0 CSL Hommage exudes sheer dynamics, with the body framed by striking air deflectors, powerful wheel arches and a prominent roof and rear spoiler. The stretched flanks serve as an elegant counterpoint to the distinctly sporty front and rear end. Subtle and finely sculpted surfaces convey dynamics and exclusivity, while the extensive use of carbon fibre for the lower section highlights the car's systematic lightweight design concept. Elegant purism: the interior design. The rigorously pared-down interior of the BMW 3.0 CSL Hommage renders its lightweight concept not only visible but tangible as well. All the elements in the cabin are absolutely essential and each constituent has a high-quality structural or driving-related function.

BMW i8 will be first production car to use Gorilla Glass

What do smartphones and the BMW i8 have in common? Glass. Scratch-resistant Gorilla Glass, that is. The i8 will be the first production car to use the chemically hardened material, which is more durable, lighter and provides more sound deadening than conventional laminated automotive glass. We thought it would be a natural replacement for windshields, but, according to Autoweek, BMW said it will be used for the rear window for sound deadening purposes. The Gorilla Glass will still be laminated, with two 0.7mm thick layers of it sandwiching an acoustic sheet, reports Autoevolution.
BMW reportedly claims the i8 will weigh less than 3,285 pounds, and to offset the heavy hybrid powertrain to reach that goal the automaker has implemented lightweight materials normally not found in mass-production automobiles. With a carbon fiber reinforced plastic (CFRP) monocoque used for both the (relatively) pedestrian i3 and the upscale i8, it's not surprising BMW was also the first to jump onto Gorilla Glass, especially given the timing of a report that a high-end automaker would introduce it within the year.
Be sure to check out our First Drive review of the i8 to see if BMW's newest sports car is living up to the hype.