2006 Bmw X3 3.0i Awd Pano Sunroof Leather Alloys 68k Mi Texas Direct Auto on 2040-cars

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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Mini Rocketman concept reportedly going into production as an EV

Remember the Mini Rocketman Concept from the 2011 Geneva Motor Show? If you don’t thatÂ’s OK, as itÂ’s been almost an entire decade since Mini pulled the wraps off. Despite the massive time lapse, Mini decided to revive the concept, not just for show. The companyÂ’s finally going to put the Rocketman into production, as an electric vehicle. We've heard this before, a few years ago, but nothing was set in stone. Now it seems a decision has been made. AutoCar in Britain recently learned that the Rocketman will fulfill its premise as the companyÂ’s first subcompact city car. The production model, scheduled for 2022, will reportedly be heavily reworked and built as a joint project with Chinese automaker Great Wall Motors. “WeÂ’re advancing plans for a model along the lines of the Rocketman. ItÂ’s a car we have been looking at for a long time, but to build it profitably at the price point we think customers are prepared to pay, you need a joint venture partner to share costs. Great Wall Motors has provided that opportunity with a shared electric car platform that will be used by Mini,” an anonymous “senior BMW official” was quoted as saying. The production Rocketman will retain its three-door hatchback design and is expected to serve as the manufacturerÂ’s newest entry-level model. It will be built by Great Wall Motors in Jiangsu, China, while BMW oversees the design and production with plans to sell it in all markets globally. When the Rocketman first surfaced at Geneva, it was essentially BMWÂ’s direct response to DaimlerÂ’s Smart ForFour. However, even with positive feedback from prospective customers, the project was shelved because development discussions between BMW and its initial partner, Peugeot, ended abruptly. The companies were reportedly going to share platforms and powertrains in another joint venture. In the new agreement with the Chinese company, the production model will apparently use a small-car platform used by Great Wall Motors called the Ora R1. The Peugeot-BMW project was going to use either a three-cylinder gas or diesel engine. But the new model will gain an all-electric powertrain by Spotlight Automotive as a part of BMWÂ’s massive plan to launch up to 25 new plug-in hybrid and all-electric vehicles by the end of 2023. One of those models is the newly released all-electric Cooper SE.

BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.