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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

BMW sold 2.49 million BMW, Mini and Rolls-Royce vehicles in 2018

FRANKFURT — German carmaker BMW on Tuesday said it achieved record sales of 2.49 million BMW, Mini and Rolls-Royce vehicles last year. "BMW Group achieved record sales in 2018. 2.49 million vehicles mean the BMW Group is the world's leading premium automotive company for the 15th year running," Chief Executive Harald Krueger said. In 2017, BMW Group sold 2.46 million vehicles. Daimler has not yet released annual sales figures for Mercedes-Benz passenger cars, so it remains unclear whether BMW brand overtook Mercedes-Benz in terms of sales in 2018. Sales of BMW, Mini and Rolls-Royce cars were higher than Mercedes-Benz in 2017.

Daily Driver: 2015 BMW X6 M

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, featuring impressions from the staffers that drive them every day. Today's Daily Driver features the 2015 BMW X6 M, reviewed by Greg Migliore. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. VIDEO TRANSCRIPT: [00:00:00] Hey, everybody. It's Greg Migliore, and today I am driving the 2015 BMW X6 M. This is the crossover coupe that is sort of a halo SUV for BMW. It's got its naysayers but I like it. I think it's a number of things enthusiasts like. It's fast, it's curvy, it looks good, it's fun to drive, and this one that I'm [00:00:30] testing out is absolutely loaded. It comes in at more than $115,000. Now that might seem like a lot for an X6, even in M trim, but you're getting a lot of stuff here. This has got a twin-turbo V8, pumps out 567 horsepower. It's mated to an eight-speed automatic transmission, which I think is a good one, and it runs with all-wheel drive. There's a number of M treatments like the wheels, some of the aerodynamic treatments up front. [00:01:00] It looks sporty and it also has a good tough crossover feel, but it still has almost a car feel as well because the X6 was designed to have a bit of a coupe dynamic. Now inside, is really a beautiful surroundings. We've got lots of trim. It looks like carbon fiber. We've got different color stitching. There's black trim, there's orange trim, there is some of the M colors of light blue and red trim on the steering wheel. It definitely looks like a [00:01:30] loaded BMW, but also an M BMW series. You lay on the throttle you can get away from stoplights quickly, no trouble. Sounds good. There's a nice exhaust note. It got moving. It's a quick car. It can get to 60 miles an hour in about four seconds, which when you consider this SUV is above 5,200 pounds, that's pretty quick. Some people question the point of an X6 in general, [00:02:00] and especially an X6 M. You're taking an SUV with less capability than an X5 and some other SUVs in this segment and then cutting it down and making a design statement. I say exactly. That's exactly what you're doing. I like a vehicle that looks like this that has those coupe-like stylings in the back. It's a little more of a cutting edge, curvy design. I think all of that's great. Then, if you're going to do different M versions of cars, why not do an X6 M?