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So, how do you actually pronounce that automaker's name?

You probably have that friend who always says Porsche wrong, or maybe it's someone who keeps reminding you it's actually two syllables. Whichever side of the pronunciation debate you fall on, you'll find someone to root for in the video above. And before you ask, this was all the video team's idea. So don't get mad at me for being the voice of reason. BMW Chevrolet Hyundai Nissan Rolls-Royce Videos Original Video nissan qashqai

Bristol returning under BMW power

BMW has had its hand in reviving once-great British automakers, and now its playing its part in the rebirth of another. That marque is Bristol Cars, the automotive offshoot of the Bristol Aeroplane Company. Bristol hand-made luxury sports cars between 1945 and 2011 when it went belly-up, and ever since there's been an effort to bring it back. That effort is now picking up steam, and is set to launch later this year – marking the 70th anniversary of the marque's founding. It's tentatively known as Project Pinnacle, and while future versions are slated to pack plug-in hybrid power developed in collaboration with Bristol's sister company Frazer-Nash (which is now focused on battery technology), the first new Bristol in a dozen years is slated to pack BMW power. Details accompanying the announcement below are few and far between, but one way or another, it won't be the first time BMW will have played a part in breathing new life into a British automaker. The Bavarian company of course revived Mini, and made Rolls-Royce what it is today, but was also was briefly the custodian of Rover, Land Rover and Bentley, and has been linked to a potential (if unrealized) effort to bring back Triumph. Its role in Bristol's rebirth under Project Pinnacle may be less involved than all of those, but at very least we'll know that the new British GT will have a proper engine under the hood. BRISTOL CARS CONFIRMS POWERTRAIN FOR 70th ANNIVERSARY PROJECT PINNACLE • First new Bristol car in more than a decade to feature BMW powerplant • High performance powertrain earmarks resumption of the history between Bristol, Frazer-Nash and BMW dating back to 1930s London, England, June 2015 – Iconic British carmaker, Bristol Cars, makes the second in a series of announcements today about its first new car in more than a decade, codenamed Project Pinnacle. Project Pinnacle, which is set for launch later this year, will be a 70th anniversary celebration model, referencing Bristol Cars' rich heritage and executed as a modern take on the best of British craftsmanship, engineered to excite and satisfy as a high performance Bristol car. Bristol Cars is deeply proud to announce that the machinery underpinning this high performance new vehicle will be a BMW powerplant. The result will a sublime British sportscar with characteristics cultured uniquely for the first new Bristol since 2004.

BMW i3 owners in California get $1,000 to delay charging

It's fairly rare to get paid for doing absolutely nothing, but that's exactly the case for a select group of BMW i3 owners in California. A hundred people are part of the ChargeForward pilot program in coordination with BMW and Pacific Gas & Electric Company, and each participant gets a $1,000 gift card to not plug in their cars – at least not whenever they want to. It's all part of an attempt to develop strategies to reduce the strain on the grid during peak usage. The trial runs from July 2015 to December 2016 in California's Bay Area. According to the automaker's website, when plugged in, BMW has the ability to delay the charging of the i3s by up to an hour. There are no necessary mechanical or software modifications necessary, either. Although, if drivers desperately need the juice, they can also opt out of the program for a day. At the end of the experiment, the people are eligible for a second gift card for up to another $540, depending on their involvement. According to Bloomberg, with 65,000 electric vehicles in Northern California, the power company estimates the area has among the highest concentrations of EVs in the country. While all of those emissions-free miles are great for the environment, plugging them all in once just adds to the load on the system. As a second part of the program, used Mini E batteries are being repurposed to create a solar-powered, stationary storage system that Pacific Gas can also use to supplement the grid.