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Protonic Red BMW i8 will bow in Geneva

BMW will unveil special edition versions of the i8 at the Geneva Motor Show, but we hope the rest of the company's offerings are more exciting than its first one – the new Protonic Red Edition. BMW bathes this limited edition i8 in the eponymous red and paints some the trim Frozen Grey metallic. The company finishes off the exterior improvements with 20-inch W-spoke wheels that it decorates Orbit Grey metallic with Aluminum matte hubs. The interior upgrades amount to red double-stitching around the cabin and the addition of some carbon fiber and ceramic trim. There are no mechanical changes. It's hard to get too excited about special paint and trim, but if you are in the market for a more colorful i8, then the Protonic Red Edition seems like a good opportunity. Production begins in Leipzig in July. Related Video: Comfortably exceeding expectations: BMW i8 is the world's highest-selling hybrid sports car. Exclusive BMW i8 special editions. Protonic Red Edition gets the ball rolling at the Geneva Motor Show. Munich. Last year, global sales of the BMW i8 exceeded the combined figure of all other hybrid sports cars produced by other manufacturers*; 5,456 units of the i8, which is powered by the combination of a three-cylinder turbocharged engine and an electric drive system, were sold worldwide in 2015. The car's innovative plug-in hybrid technology delivers system output of 266 kW/362 hp (fuel consumption combined: 2.1 l/100 km [134.5 mpg imp]; CO2 emissions combined: 49 g/km)**. "The success of the BMW i8 speaks for itself," said Ian Robertson, BMW AG Board Member for Sales and Marketing. "It is already the world's most successful hybrid sports car and has comfortably exceeded our own expectations. I can think of no better illustration of the relevance of our young BMW i brand." And the BMW i8 is about to add further lustre to its appeal with exclusive special-edition models poised to be unveiled for the first time at the Geneva Motor Show. The new arrivals present customers with even more ways to own a very individual car. BMW i8 Protonic Red Edition will be built in Leipzig from July. The first in this line of special-edition models is the BMW i8 Protonic Red Edition. Like those set to follow in its tyre tracks, it is only available for a limited period.

Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW plans range-topping M760i

The rumors have come from several different places throughout the year and they all point to the same thing: we can expect a BMW M760i in 2016 to sit at the top of the 7 Series range. One of the latest scraps of evidence comes from a forum member at Bimmerpost last month who wrote that an M760i would arrive for model year 2017, and it would be the only regular-wheelbase version with a 12-cylinder engine even if a 760i model joins the lineup. The long-wheelbase 760Li, however, would also get a 12-cylinder motor. This week, BMW Blog published what it says is an accidentally leaked image from the German BMW configurator (pictured) that shows an M760i badge. The actual model doesn't appear, but the configurator places the badge over the 7 Series model you choose to configure. This will be the second 7 series to wear an M badge, and whenever we see it, we're told it will get the M Sport Package and Ferric Grey accents. The first M-badged 7 Series was a limited edition for the Middle East sold two years ago. Both the M760Li and 760Li are tipped to use the 6.6-liter V12 found in the Rolls-Royce Ghost and Wraith - that engine being an evolution of the V12 that powered the last-generation 760Li - but their outputs will vary. The long-wheelbase 7 is expected to get 600 horsepower. The M760i is said to get 624 hp, matching the output of the Wraith, and maybe some handling refinements to make it a proper competitor for counterparts from Mercedes-AMG, Audi, and Jaguar. On top of all that there will still be an Alpina B7, rumored to have 600 horses of its own. Introduction of the range could take place at the 2016 Geneva Motor Show. Related Video: X The video meant to be presented here is no longer available. Sorry for the inconvenience. News Source: BMW Blog, BimmerpostImage Credit: BMW Blog Rumormill BMW Luxury Performance Sedan m performance bmw 760li bmw m760i bmw 760i