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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

BMW considering M7 and luxurious 9 Series

BMW just recently rolled out its new flagship 7 Series sedan. It didn't take long for it to introduce not one, but two performance versions as well. But what we've seen until now could only be the start as the Bavarian automaker looks to close the gap between the 7 and the Rolls-Royce Ghost. What you're looking at above appears to be a prototype testing components for a potentially forthcoming M7 – which is something that BMW has never offered before. It's packing what look like enormous, cross-drilled brakes – just the kind of thing an M-fettled 7 would need to keep its mass and momentum in check. It was seen running around with an M5 and X6 M, suggesting that it's the performance division that's playing around with this big sedan for the first time. An M7 would have to pack some serious punch, considering what's already on offer. Both the Alpina B7 (4.4-liter V8) and M760Li (6.6-liter V12) each offer 600 twin-turbocharged horsepower and 590 pound-feet of torque driving to all four wheels, capable of hitting 60 mph in the threes. The full M version, then, might need a good 650 hp or more, which would put it out in front of everything else – including the Audi S8 Plus (605 hp) and Mercedes-AMG S65 (621 hp). Even with all that performance and clout, however, the M7 might still not be enough for BMW to close that $200k gap to the bottom of the Rolls-Royce range. That's why it could roll out an even more luxurious and completely separate model, potentially called the 9 Series. The new uber-luxe sedan would take on the Mercedes-Maybach S600 that's proven particularly popular in China, where Automotive News notes that Benz sells half of all the S-Class models it makes. Since they're mostly chauffeur-driven through crowded streets, upscale customers there care less about BMW's traditional focus on handling dynamics and more about comfort. And with the government cracking down on corruption, they've also reportedly been eschewing overt symbols of wealth – like the Spirit of Ecstasy hood ornament, for example. We could expect the 9 Series, then, to offer even more rear-seat legroom than the 7, and be more oriented towards comfort than performance. Related Video:

Driving the Honda Ridgeline and marveling at Tesla | Autoblog Podcast #638

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski and Associate Editor Byron Hurd. They start off talking about why more people should buy the Honda Ridgeline, because it's a pretty darned good truck. Next, Byron talks about some Hyundais. He shares his experiences with the 2020 Sonata Hybrid and talks briefly about the prototype 2021 Elantra currently occupying his driveway. Up next, Jeremy shares his feelings about the BMW X1 crossover he spent some time with, prompting the gang to mull over the notion of BMW's modern interpretation of "Ultimate Driving Machine." After that, Byron talks about towing his 1990 Mazda Miata with the 2020 Infiniti QX80, and then they wrap up with some discussion of the mystery surrounding the Ford Maverick and some comments on the current state of Tesla. Autoblog Podcast #638 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Hauling dirt with the 2020 Honda Ridgeline Driving the 2020 Hyundai Sonata Hybrid Discussing the 2021 Hyundai Elantra Driving the 2020 BMW X1 Towing a 1990 Mazda Miata with a 2020 Infiniti QX80 News Ford Maverick tailgate stamping leaks; we may see the whole thing in 2021 Tesla reports profit for fourth straight quarter, setting it up to join S&P 500 Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: