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Bimmerfest puts BMW's heritage on display and in motion

The typical Memorial Day weekend is celebrated with family and friends and plenty of food, but for thousands of BMW fans it was spent at Auto Club Speedway in Fontana, CA, for the 17th annual Bimmerfest. The event expanded significantly in the last few years with a move to the massive racetrack complex outside Los Angeles in 2016, and a second day was added this year. The celebration of the Roundel is the largest of its kind, boasting 4,000 cars and 10,000 people in attendance. There's something for just about every type of owner. For those wanting serious time behind the wheel, the oval and road course were open to hot laps, and there was the Bimmer Challenge race from Speed Ventures. An autocross course was set up in an adjacent parking lot. Those wanting to compete in less dynamic fashion had a Battle of the Bimmers car show, and the Heritage Corral and Centennial Corral put the century-long history of the brand on display. Perhaps our favorite part of the event was the BMW Fan Zone display, which showcased a few of the company's most iconic contemporary racecars. A V8-powered 2001 BMW M3 GTR and a McLaren F1 GTR sporting a BMW-developed V12 provided some fond memories of their historic on-track endeavors. If you missed Bimmerfest 2016 then you can check out our massive photo gallery above, and for those of you on the East Coast there will be a Bimmerfest East at Raceway Park in Englishtown, NJ, from July 30-31. Visit www.bimmerfest.com for more details. Related Video: Featured Gallery Bimmerfest 2016 View 80 Photos Image Credit: Copyright 2016 Drew Phillips / AOL Design/Style BMW Classics

Mercedes may be working on a new electric car dubbed 'Ecoluxe'

Automobile has a lengthy piece this month on how the four German mass-market luxury manufacturers each plan to go after Tesla with their own electric vehicles. It was written by Georg Kacher, the magazine's European bureau chief, and the English version came a month after he wrote the German-language original for Autobild. Tesla isn't exactly a threat to the Germans, but, according to the report, the Model S is planting the right kinds of seeds in niches that are important to the luxury players. The thinking is that - in addition to needed electric vehicles anyway for stricter US regulations - it's better to start designing the machinery now. The article posited Porsche's attack would rest on the coming Panamera platform, but a big hurdle would be battery placement. Unable to find one large space for a lithium-ion pack, engineers would instead put batteries everywhere they could, for a supposed tally of some "108 battery pouches" throughout the body. A few days after the Automobile piece, however, Porsche publicly said it had no intention of challenging the Model S, because the enthusiastic driving the brand is known for doesn't jive with useful range. In Kacher's retelling, Mercedes' plans are even more ambitious, supposedly taking aim at the Model S and the coming Model X. It would do this with an investment in excess of $2 billion in a program called "Ecoluxe" – Mercedes has no brand division akin to BMW's i and Audi's e-tron. The new brand would create a four-strong family of bespoke electric vehicles: a smaller platform with a wheelbase around 106 inches and a larger one with a wheelbase around 118 inches. In addition, the range would have "provisions for rear-wheel drive, all-wheel drive, and rear-wheel steering." The numbers are impressive: seating for seven in the larger vehicles, both longer than 16 feet, front and rear storage areas, ratings of up to 610 horsepower and production capacity of 80,000 units per year. When would we see such creatures? Perhaps as soon as 2019. We do know that if Tesla can knock the Model X over the outfield fence, automakers are going to have to do something. We don't know what the chances are that Ecoluxe is Mercedes' first move - but such a plan could help explain the weird Mercedes concept spied in October.

Recharge Wrap-up: DriveNow in Brussels, DOE funds H2 projects

The DriveNow carsharing service – a joint venture between BMW and Sixt – has expanded to Brussels, Belgium. In addition, 20 percent of the entire DriveNow fleet is now made up of electric vehicles, and more than 150,000 of the service's 600,000-plus customers have had their first EV driving experience through DriveNow. Users in most of the 10 cities in which the program operates have access to the BMW i3, which have been part of the fleet since 2013. Read more from Green Car Congress. The US Department of Energy (DOE) is providing more than $13 million in funding for the advancement of hydrogen and fuel cell technologies. The DOE's Fuel Cell Consortium for Performance and Durability (FC-PAD) will help fund projects from General Motors, 3M, the United Technologies Research Center, and Vanderbilt University to reduce the use of platinum and increase the performance and durability of fuel cells. The DOE's Hydrogen Materials—Advanced Research Consortium (HyMARC) is funding hydrogen storage projects by Argonne National Laboratory, Penn State, University of Hawaii, Manoa, and University of Missouri, St. Louis. Read more from the DOE. The Advanced Diesel-Electric Powertrain (ADEPT) program's 48-volt lead-carbon battery will help next-generation cars meet future emissions requirements. ADEPT, of which Ricardo, Ford, and the Advanced Lead Acid Battery Consortium (ALABC) are partners, will present its results at the Cenex LCV2016 low-carbon vehicle conference at Millbrook on September 14 and 15. The "intelligent electrification" mild hybrid system will be showcased in a Ford Focus demonstration car. The system provides fuel efficiency and CO2 emissions benefits comparable to that of a full hybrid diesel powertrain, but at a lower cost. In addition to the lead-carbon battery (which is lithium-free and easily recyclable), the mild hybrid powertrain uses a Ford ECOnetic 1.5TDCi engine, advanced belt starter generator, and Turbine Integrated exhaust Gas Energy Recovery System (TIGERS). Read more in the press release below. Hybrid vehicle with 48V advanced lead carbon battery on path to meet future ultra-low emissions targets · ADEPT programme aims to demonstrate technology capable of providing near full-hybrid equivalent fuel economy at significantly lower cost · UltraBattery® advanced lead-carbon battery pack, provides a high power, high endurance, easily recyclable, lithium-free low-cost energy storage solution.