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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

2017 BMW M760i xDrive is an M and a 7, but not an M7

It's still not a proper M7, but the BMW M760i has a lot to offer. For one, it comes with BMW's silky smooth, 6.6-liter V12, good for 600 horsepower and 590 pound-feet of torque. It looks elegant, even in its Geneva Motor Show-spec shade of matte gray. In terms of baller status Bimmers, this is top-shelf stuff. Or is it? As I discussed in the earlier M760i post, the newly announced Alpina B7 xDrive has just as much power, is quicker to accelerate, and will run to a higher top speed. No, it doesn't come with that awesome V12, but it's a frickin' Alpina, complete with those super rad 21-inch wheels. But I digress. The M760i xDrive (that's all-wheel drive) is quite a beast to behold, and I'm sure it'll stack up nicely with the Mercedes-Benz S600s and Audi A8 W12s of the world. Check it out in the galleries above and below. View 18 Photos The All-New 2017 BMW M760i xDrive. - Superb performance and exceptional luxury combined. - The allure of the most powerful BMW V12 production engine. - First BMW 7 Series M Performance Automobile. Today, BMW announced the all-new BMW M760i xDrive, the latest addition to the BMW M Performance line-up. With the introduction of the 2017 BMW M760i xDrive, the sixth generation BMW 7 Series adds the first M Performance TwinPower Turbo 12-cylinder to its offerings. The all-new BMW M760i xDrive combines luxurious driving, style, safety and innovative technologies while embodying M Performance dynamics with the integration of the first 12-cylinder gasoline engine with M Performance Twin Power Turbo technology. The BMW M760i xDrive will arrive early in 2017 and MRSP will be announced closer to launch. The allure of the most powerful BMW V12 production engine. The M Performance TwinPower Turbo 12-cylinder gasoline engine in the new BMW M760i xDrive has a displacement of 6,592 cc, developing 600 hp (preliminary figure) at 5,500 rpm and peak torque of 590 lb-ft from as low as 1,500 rpm. These performance figures enable the luxury sedan to accelerate from 0 to 62 mph in just 3.9 seconds (preliminary figure) and on to a governed top speed of 155 mph. During the development of the all-aluminum block, the engineers focused on maximizing rigidity while also minimizing weight. Using a closed- deck construction combined with bolts holding the cylinder head down on the bed plate of the crankcase, the engine ensures maximum stability on the cylinder liners.

Excavator in China bashes BMW and Jeep out of the way

This Chinese construction site apparently has a zero tolerance policy towards obstacles getting in the way of work. When blocked by a Jeep and a BMW, the operator of this excavator pushes the two vehicles out of the way like they're toys. The Bimmer gets the brunt of the abuse, with the sedan getting lodged up against a fence. The exact context of this clip isn't entirely known, but The Mirror in Britain speculates the vehicles are illegally parked. But that doesn't explain why the excavator crashes through a gate later in the video. Also, this doesn't appear to be the case of a rogue operator taking out some frustrations, because a man with a walkie-talkie is leading the way and seemingly directing the destruction. Nonetheless, getting permission to knock these cars around was probably the highlight of this driver's day. News Source: The Mirror, AOL On BMW Jeep Crossover Videos Sedan