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Audi to spend $17 billion to fight BMW
Sat, 29 Dec 2012It's no secret that VW Group, parent company to not only Volkswagen but also Audi, Bugatti, Bentley, Lamborghini, Porsche and Ducati brands sold in the US, is determined to become the world's largest automaker. Even more impressive is that VW is prepared to spend billions to make it happen.
With that comes word that VW Group will be spending $17 billion on its Audi brand over the next three years to push itself above rival BMW. The money will be invested in both vehicle development (including lightweight auto design and alternative powertrains) and facilities (including expansion in Hungary, China and new operations in Mexico). The luxury brand is focused on global manufacturing infrastructure.
Already Europe's best-selling luxury brand, Audi's objective is to overtake BMW by the end of the decade by selling more than two million cars per year (BMW is shooting for 1.54 million sales in 2013). If those objectives are met, VW Group should be on track to be the industry's volume leader by 2018.
BMW says this isn't an Art Car, and we fully agree
Wed, Jul 6 2016The "what is art" debate is as old as cave drawings. Or maybe it's older. That's up for discussion, but BMW says the artiness of this spaghetti-monster i3 is not. BMW found it necessary to put out a press release explaining that this pasta-decorated i3 is not only not part of its Art Car series, but also that its creator, artist Maurizio Cattelan, no longer makes art. So it definitely can't be called art, excluding it from Art Car consideration. We weren't going to accidentally call it either, though. The wrapped electric car was created for the Recontres d'Arles photography exhibition in Arles, France. They're calling it a "Spaghetti Car." Uh huh. Some choice quotes from the release: "Lest there be any confusion, it must be officially clarified that what Maurizio Cattelan created is not an official BMW Art Car. The artist's design will be destroyed according to Cattelan's wishes sometime after Rencontres d'Arles." We hope that means the wrap gets torn off and burned. There's a perfectly good i3 underneath to salvage. "Maurizio Cattelan has still officially retired from 'art' since his 2011 retrospective at the Guggenheim Museum, New York, although he only recently created a toilet bowl made of solid gold for the Upper East Side institution." See also: Marcel Duchamp's "Fountain" for more discussion of art/not-art. Related Gallery BMW Art Cars It sounds like Cattelan struggles more with the definition of the word "definition" than with "art." Is the irony that there is art in calling something not art? This might just be too meta for us to get. Anyway, about the only useful part of the release is a reminder that the next Art Car will be based on an M6 GT3 and is due in late 2016 or early 2017. It's currently being worked on by two people who presently consider themselves artists, John Baldessari and Cao Fei. We trust it won't be covered in food. Related Video: Green BMW Electric bmw art car
Hands-on with BMW's Open Mobility Cloud at CES
Fri, Jan 8 2016BMW had a bevy of cutting-edge technology ready for the 2016 Consumer Electronics Show that ran the gamut from a laser headlight for motorcycles to replacing the mirrors on an i8 with rear-facing cameras. The German automaker's most potentially life-changing (or most creepy, depending on your attitude) concept was the Open Mobility Cloud that aimed to connect the vehicle with a person's daily agenda, sort of like the way many folks use their smartphones. The tech includes a sci-fi piece of furniture called the Mobility Mirror that looks straight out of Star Trek. The pane of glass displays everywhere a person needs to go during the day, offers appointment reminders, and tracks vehicle charging. It even sends an autonomous car out of the garage when the owner picks up the key to leave the house. Get a better look at this cutting-edge connection between the home and the automobile from Autoblog editor-in-chief Michael Austin, direct from CES.
