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BMW moves car-sharing program from San Francisco to Seattle

BMW is shifting more focus towards mobility services, which include car sharing and ride sharing. A new service, called ReachNow, will start out from Seattle and expand to other cities later. At first, the main competitors are ZipCar and Car2go, but ReachNow will also have to battle Uber. In a number of European cities, BMW already operates under the DriveNow program, which is getting revamped to better suit the US marketplace. Up until December, BMW made DriveNow available to San Francisco customers, but was forced to pull out due to parking space issues that are characteristic to SF. Perhaps Seattle makes things easier for BMW, though parking in any major metro area is sure to present some level of difficulty. BMW's idea is to offer pay-per-use pricing for driving a BMW 3-Series, BMW i3 electric vehicle or a Mini, which can be picked up from a street corner either by a 30-minute reservation or on-the-go, depending of the user's needs. Flexibility is key, whether you need a car for just a short while or for a longer weekend trip. The Seattle fleet will consist of 370 vehicles distributed across town. Later on, the service will expand to offer taxi-like ride sharing, to compete with Uber. As the glimmer of car ownership has faded in big cities, BMW wants to make sure it can still put people behind steering wheels or in the back seats. Luxury vehicle ride sharing is also on the cards, seemingly as a way to balance out the decidedly utilitarian choice of cars currently available. Related Video: Green BMW Transportation Alternatives Driving Ownership Technology Emerging Technologies Uber car sharing zipcar car2go apps

Are you a BMW M4 GTS track car in disguise?

BMW is always happy to extract a little bit more gumption out of its M cars, just look at the latest 30th anniversary M5 or even the earlier CSL variants of the M3 for proof. Now, It looks like we might be getting the first glimpse of an even hotter M4, and it's wearing very interesting livery.
Our spies recently shot this M4 that could preview a future GTS version. It's all done up in MotoGP decals, but that might just be a ruse. This car sports a camouflaged lower air dam and rear wing, but those parts don't appear to be from an actual series safety car. The chin spoiler seems larger, and the rear wing is completely different. You can also spot an obvious Recaro logo on the driver's seat in one of the photos. Plus, the BMW emblem is removed at the back.
The disguised changes and odd choice of decals make this prototype incredibly weird. A BMW exec said at the beginning of the year that there were "no plans whatsoever to make a lighter, harder version just yet," of the M3 or M4, despite earlier rumors to the contrary. Check out the gallery to see what you think this is.

Experience the 2016 Quail Motorsports Gathering in glorious technicolor beauty

If you want to properly experience all of the best that Monterey Car Week has to offer, you're going to want to head to the Quail Lodge and Golf Club on the Friday before The Pebble Beach Concours d'Elegance. Showcasing everything from classic roadsters to modern hypercars and everything in between, The Quail has something to offer pretty much everyone. But The Quail is an extremely exclusive event, and it's not always easy to get tickets. Our high-res gallery of 54 images may be the next best thing. This year, the BMWs of all vintages were front and center in celebration of the German brand's 100-year anniversary. But that's not all. You'll see an impressive collection of Lamborghini Miura coupes in our gallery, all brought to The Quail to celebrate that car's 50th anniversary. Pre-war race cars, post-war sportscars, motorcycles old and new... there was a lot to take in at The Quail in 2016. We did our best to capture the event in images, and we hope you enjoy scrolling through. Related Video: Featured Gallery 2016 Quail Motorsports Gathering View 54 Photos Image Credit: Copyright 2016 Drew Phillips / Autoblog Design/Style Motorsports Misc. Auto Shows BMW Lamborghini Automotive History Convertible Coupe Wagon Concept Cars Luxury Racing Vehicles Special and Limited Editions Performance Supercars Classics Sedan Pebble Beach