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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

You might be able to get a BMW i3 for just $24,944

Who wouldn't want to save 44 percent off the price of a new car, especially one as high-tech and green as the BMW i3? For some lucky buyers in Colorado, the luxury plug-in car will be purchasable for just $24,944. Compare that to the standard base MSRP of $42,400. The special deal is being organized by Drive Electric Northern Colorado (DENC), a group of EV advocates that, among other things, organizes group purchases of plug-in vehicles to get every participant a discount. This group buy lops $6,000 off the price of a 2015 i3, and when you combine that with the Federal tax savings of up to $7,500 and the Colorado state tax incentive of up to $6,000, you can end up paying around 44 percent less than the base MSRP. Of course, there are asterisks involved. The fine print says that the deal is only valid at the BMW Center in Loveland, CO, which is the dealership that DENC negotiated with. Supplies are also limited and you have to use BMW Financial Services Owner's Choice program to finance the vehicle. If you want in on the i3 deal, you'd better hurry, because the special price only lasts until January 4, 2016. Colorado seems to have a thing for group buys, with offers for $10,000 Nissan Leafs (also organized by DENC) and cheap rooftop solar available this past year. As good as this latest deal is, it's not the best price we've ever seen for an i3. That would be free, with the tiny requirement that you need to buy a half-million dollar tear-down report from Munro Associates. Featured Gallery 2014 BMW i3 View 107 Photos Green BMW Green Culture Electric colorado

BMW reveals Concept Compact Sedan in Guangzhou

While our eyes were fixed on Los Angeles, BMW turned its attention to Guangzhou, China, where the German automaker unveiled the Concept Compact Sedan. The show car envisions a Bavarian rival to the likes of the Mercedes-Benz CLA-Class and Audi A3 sedan. Munich released little in the way of technical details. Instead, the Concept Compact Sedan is all about the design. Relative to its form, the show car rides on a long wheelbase, with the wheels pushed to the corners, and a greenhouse set back behind a long hood. The details are distinctly Bimmer, from the signature double-kidney grille to the Hofmeister kink in the C-pillar. The horizontal lines of the front and rear fascias are designed to maximize the vehicle's visual width, and the muscular design integrates touch-sensitive door handles below the swage line for a cleaner look. All that is rendered in liquid metal bronze paint, offset by polished aluminum brightwork and 20-inch split-spoke alloys. Geared towards the "life of a generation of youth in China," the interior is designed around the driver, but also seeks to maximize rear-seat space despite the vehicle's compact footprint. The horizontal treatment continues inside to give the impression of space, with upscale materials like three-tone Nappa leather, open-pore wood, and brushed aluminum trim with orange accents and ambient lighting. All the auxiliary surfaces are controlled by touch panels on the steering wheel, center stack, center console, and door handles. There's a panoramic roof, a head-up display for the driver, and an 8.8-inch screen in the dashboard. The sum total is a compelling preview of what a four-door addition to the 1 Series and 2 Series could look like. And to our eyes, it looks like it would be just as home on American roads as it would be in China, Europe, or anywhere else for that matter. Check it out in the high-res image gallery above and the details in the press release below. BMW Concept Compact Sedan. Sporty, elegant, exclusive – the perfect statement-maker. 20.11.2015 Munich/Guangzhou. The BMW Group has chosen Auto Guangzhou 2015, one of the largest international motor shows in China, to present a very special new development to the global public: the company's vision of a four-door sedan for the compact segment. "The BMW Concept Compact Sedan reveals the potential we see in a compact sedan," says Adrian van Hooydonk, Senior Vice President BMW Group Design.