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BMW jazzes up the Z4 with Pure Fusion Design package

While the new M3 sedan and M4 coupe may be the big news, they're not the only things that BMW has in the cooker. The Bavarian automaker has just announced a new special edition that serves to highlight the Z4 roadster.
Called the Pure Fusion Design package, the specially-equipped Z4 incorporates Nappa leather trim in ivory with brown stitching covering the seats, armrests and door panels. The lower dashboard is done up to match in white, with brown-accented black leather upper dash, window sills, sun visors and instrument surround. A brown leather line accents the interior, with Fineline wood trim.
BMW is offering the Z4 Pure Fusion Design in the unique shade of sparkling brown metallic pictured here, along with other available colors, and customers can combine the package with the M Sport pack as well. Scroll down for the full press release.

BMW X4 hatches its fastback shape in Shanghai

The day has finally come for BMW to pull the covers off its X4 Concept at the Shanghai Motor Show. The machine brings few surprises - we've already seen an official image gallery from the German automaker, so its exterior shape was well known - but at least now we get to see it with our own eyes, and with the lenses of our very own cameras.
You can clearly see the fastback roofline in our high-res image gallery above, along with the jacked-up stance that allows BMW to call this machine a Sports Activity Vehicle, which basically means "Crossover" to our friends in Munich. We've seen similar vehicle shapes before, most notably in the form of the BMW X6, but also as far back as the 1980s from the likes of AMC.
We fully expect the transition from concept to production to be pretty seamless, so what we see here is, for the most part, what we'll see on the showroom floor in 2014. Feel free to peruse the press release below, but first, be sure to browse through our live images from Shanghai and let us know what you think.

BMW 330e iPerformance brings new name to $44,695 PHEV

BMW is getting almost as much mileage out of the little letter 'i' as Apple does. After rethinking what electric vehicles could be like with the i3 and the i8 - both part of the BMWi brand - the Bavarians announced that the other plug-in vehicles in their line-up would soon get "iPerformance" branding. And so here we have the new BMW 330e iPerformance, which is just a new name for the 330e Plug-In Hybrid. With the name change, we also learn that the PHEV will go on sale in the use this summer starting at $44,695. All that dough will get you a plug-in 3 Series that has an electric range of up to 14 miles thanks to a 7.6-kWh li-ion battery. You can read more details about the 330e iPerformance in the press release below or, for more on how it drives, in our review. Related Video: The all-new BMW 330e iPerformance. 22.03.2016 Press Release Woodcliff Lake, N.J.: March, 2016... The all-new BMW 330e iPerformance adds another highly innovative variant to the BMW 3 Series line-up with its advanced plug-in hybrid drive system. For the first time, cutting-edge BMW i technologies have been integrated into the world's most successful premium model. The BMW 3 Series Sedan has already set standards for sports performance and fuel economy in its segment using conventional combustion engines. Key ingredients are its intelligent lightweight design, outstanding aerodynamics for its class and the extensive use of BMW EfficientDynamics technology fitted as standard. The all new BMW 330e iPerformance will be available in summer 2016 at dealers starting at $44,695 including Destination and Handling. Everyday usability, paired with efficiency and driving dynamics. Featuring technology transferred from BMW i. 14 miles in all electric mode. Woodcliff Lake, N.J.: March , 2016... The all-new BMW 330e iPerformance adds another highly innovative variant to the BMW 3 Series line-up with its advanced plug-in hybrid drive system. For the first time, cutting-edge BMW i technologies have been integrated into the world's most successful premium model. The BMW 3 Series Sedan has already set standards for sports performance and fuel economy in its segment using conventional combustion engines. Key ingredients are its intelligent lightweight design, outstanding aerodynamics for its class and the extensive use of BMW EfficientDynamics technology fitted as standard.