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BMW says SUVs killed the sports car market

In many ways, we're living in a golden age of automotive performance. After all, it's possible to show up at a Dodge dealer, hand over about $60,000 and storm away with a 707-horsepower Challenger Hellcat. Or for those who prefer a touch more luxury, the BMW M4, Mercedes-AMG C63 and latest Cadillac ATS-V offer between 425 and 503 horsepower, depending on your pick, with a bit more poshness. However, none of these powerful vehicles fit the classic definition of a two-place, droptop sports car, and according BMW head of sales Ian Robertson, that's because the segment is very much in the doldrums.
According to Robertson, two factors seriously wounded the classic sports car market. First, the global economic crisis of a few years ago put a serious hurt on sales, according to Bloomberg. Further worsening the situation, the boom in popularity of luxury SUVs and crossovers in the past few years hasn't allowed for much recovery. Even car-hungry China hasn't helped much because of the smog in many cities and preference among some of the very rich there to be chauffeured.
Combined, Audi TT, BMW Z4 and Mercedes-Benz SLK sales peaked around 114,000 units a year in 2007, but they are only expected to reach 72,000 annually by the end of the decade. Robertson is pretty pessimistic about the market's comeback too. "Post-2008, it just collapsed. I'm not so sure it'll ever fully recover," he said to Bloomberg.

BMW eyes Z4 replacement before 2020

As BMW has been busy building four-door versions of two-door versions of four-door cars, less useful crossovers and front-drive minivans, you could be forgiven for thinking it had given up on its aging Z4 roadster. But that, we're pleased to report, isn't the case. According to Automotive News, BMW is hoping to release the next-generation Z4 (if that's what it ends up being called) before the close of this decade. The news outlet spoke to the company's chief engineer, Klaus Frohlich, at the 2015 Geneva Motor Show, who indicated that BMW may split costs on the new car with Toyota, as part of the partnership between the two automakers. This partnership is integral to the next-gen Z4, largely because of the declining importance of the roadster segment, Herr Frohlich indicated. "If you look at the volume... we have to realize that these segments are shrinking," Frohlich told AN. According to the publication, sales of the Z4, which hit the market in its current form back in 2009, dropped 11 percent in Europe and 13 percent in North America. The car also is less attractive to customers in China for a number of reasons. "[Chinese customers] are not interested in roadsters," Frohlich explained. That's because privacy is a high priority for drivers in China, AN said. On top of that, open-roof cars expose their customers to China's notorious air pollution, which drivers are understandably keen to avoid. Related Video:

BMW NA chief: US won't get enough i3 EVs to satisfy demand

Nothing boosts the mystique of a new product like a "sold out" sign, and it appears likely that BMW will go that route with its first plug-in sold in the US. The German automaker won't likely import enough of its new i3 plug-in vehicles to meet US demand, Bloomberg News says, citing BMW North America chief Ludwig Willisch. Willisch added that once everything is up and running, the US will be the world's largest market for the i sub-brand of plug-in vehicles, which we know will also include the far racier i8 plug-in hybrid and likely other models as well. The i3 will arrive at US dealerships by the end of May and US dealers are investing $2.5 million in upgrades in part to accommodate the new i sub-brand. Last summer, BMW said its i3 would have a starting price of $41,350, not factoring in government tax credits nor the gas-powered range extender (which tacks on another $3,950). Both versions will be allowed into the high-occupancy-vehicle lanes, even with only one driver, in California though battery-powered version will get the unlimited white sticker (as opposed to limited green one). Check out our review of the i3 here.