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Bryant Gumbel and Katie Couric equate BMW i3 with the Internet

BMW fancies its new i3 electric car as something revolutionary – which, to be entirely honest, it is. But while we as automotive enthusiasts might know this, the general populous may not, which is why the German company is shelling out what is no doubt a substantial sum of money for a spot during this year's Super Bowl. Starring former Today Show hosts Katie Couric and Bryant Gumbel, the spot, called Newfangled Idea, focuses on another arguably misunderstood technology – the Internet. Starting with a now-humorous segment from 1994 that sees the pair discussing the then-new idea of the Internet – what does "@" mean? – Katie and Bryant then find themselves in an i3, asking very similar questions. Take a look at the video, up top, and then scroll below for the outtakes and a short behind-the-scenes segment from the clip. Related Video:

BMW's next-century concept mentions no powertrain, and we're sad

So the Ultimate Driving Machine might soon become the Ultimate Machine Driver. We get it, that's the way things are moving. For its part, BMW still plans to involve a driver in its next-century designs, as foretold by the Vision Next 100 concept it unveiled at its centenary celebration kickoff event. But what gets us is that BMW, Bayerische Motoren Werke, the company known for delivering some of the most sorted powertrains – gasoline and otherwise – over the last century makes no mention of the future of propulsion when presenting its idea of the next 100 years on the road. Maybe it's the fact we just don't know what will power our cars even 10 years down the line; locking into one concept or another could look bad in hindsight. But the whole, er, concept of a concept is to look at what might be possible, not avoid sticky issues. Where are the in-hub motors, the wireless charging mats, the onboard fusion reactors we were promised in Back to the Future Part II? This is an opportunity to offer innovative solutions. Skipping over the power was a mistake, and one that makes me a little disappointed in the company. I'd have liked to see BMW go big with a bold prediction, or even just admit that gas will be gone and some form of electrification will take its place by 2116. We're okay with electric motors as long as they don't drain the life out of cars, and they don't have to, which is something companies like Tesla and even BMW have proven. Here's hoping one of BMW's other centenary concepts will pick up where the Vision Next 100 fell short. Related Video: Featured Gallery BMW Vision Next 100 Concept Green BMW bmw vision next 100 concept

Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.