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No BMW M2 Convertible in the cards

Despite BMW's history of M-ing all the things, enthusiasts pining for a droptop version of the recently released M2 are about to get some bad news. In a recent interview with CarAdvice, M2 chief engineer Frank Isenberg confirmed, "There will not be an M2 Convertible." "We need to keep it as purist as we did with the 1 Series M Coupe," Isenberg told CarAdvice. "We've got such a nice M235i Convertible. And convertibles are not for racetracks, they're for cruising." Indeed, while the M2 might not be as hardcore as the 1M Coupe that came before it, it's pretty darn great, as we found out in our first drive earlier this month. BMW sees its latest two-door M as a special car, and one that will not spawn additional variants. That sort of makes sense, but remember, this is the same company that has no problem doing a heavy, folding hardtop version of its M4, and an ultra-grand-touring M6 Convertible. Related Video:

2014 BMW M6 Gran Coupe

Is This A Great Idea For An M Model?
The BMW 6 Series Gran Coupe is already an issue of large debate. The essential business case for the car is that it's more distinctive than a straight 5 or 6 Series, and has much of the sense of space and luxury of a 7 Series. It has the wheelbase of a 5 Series, the relative width of a 6 Series, and an exterior length close to the standard wheelbase 7 Series. And, as we reported in our drive of the 640i Gran Coupe in May 2012, the 6 Series Gran Coupe costs pretty much the same as the 7 Series, engine trim for engine trim. The sedan (coupe?) is therefore a proposal clearly meant for an extremely particular clientele. There's no news yet on how well exactly the 6 Series Gran Coupe is selling in its chief markets, but we are curious. The Germans frequently tend not to break out their sales figures that way, mixing sales of the Gran Coupe in with the two-door 6 Series.
And, so, we have now arrived at the inevitable point where the M version must be introduced. Say howdy to the $113,000 2014 BMW M6 Gran Coupe (actually $115,195 for starters with all of the taxes added). That's $4,650 more than the also highly priced M6 coupe. Let the vehement debates begin. The upcoming 2014 Audi RS7 should be priced right at this level as well, and the Mercedes-Benz CLS63 AMG (perhaps with an S iteration in the next allotment we get Stateside) should go for roughly the same.

Audi to spend $17 billion to fight BMW

It's no secret that VW Group, parent company to not only Volkswagen but also Audi, Bugatti, Bentley, Lamborghini, Porsche and Ducati brands sold in the US, is determined to become the world's largest automaker. Even more impressive is that VW is prepared to spend billions to make it happen.
With that comes word that VW Group will be spending $17 billion on its Audi brand over the next three years to push itself above rival BMW. The money will be invested in both vehicle development (including lightweight auto design and alternative powertrains) and facilities (including expansion in Hungary, China and new operations in Mexico). The luxury brand is focused on global manufacturing infrastructure.
Already Europe's best-selling luxury brand, Audi's objective is to overtake BMW by the end of the decade by selling more than two million cars per year (BMW is shooting for 1.54 million sales in 2013). If those objectives are met, VW Group should be on track to be the industry's volume leader by 2018.