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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

BMW adds new entry-level 320i model, priced from $33,445*

Fans of the new BMW 3 Series here in the US have likely been waiting for one of two models to arrive: the new M3 or the diesel-powered 335d. Well... keep waiting just a little bit longer. Here at the Detroit Auto Show, BMW is showing off the new entry-level 320i that will join the 3 Series lineup this spring, and rather than bringing added performance or efficiency, this car is boasting affordability above all. The 320i has been on sale in other markets since the current-generation 3 Series was introduced, but it goes on sale in the US with a starting price of $33,445 (*)including $895 for destination, which is $3,405 less than the current starting price of BMW's well-liked sedan.
In other countries, the 320i uses either a 1.5- or a 2.0-liter inline-four (both turbocharged), and the US version of the car will be getting the latter engine producing 180 horsepower and 200 pound-feet of torque. For comparison, the current 328i, which uses this same engine, produces 240 hp and 255 lb-ft of torque. As expected, performance of the 320i will suffer with BMW estimating a 0-60 mile-per-hour time of 7.1 seconds, but it still has the same 130 mph top speed as the 328i. Oddly enough, despite the lower output, BMW's expected fuel economy for the 320i equipped with rear-wheel-drive and the eight-speed automatic transmission actually matches that of the current 328i with 23 miles per gallon city and 33 mpg highway, and those numbers are actually lower than the 328i with the manual gearbox.
It sounds like most of the usual 3 Series options will be available on the budget-minded 320i, including the choice of xDrive all-wheel drive, BMW Assist and numerous packages including a Sport pack and Premium pack. For a lot more information on the 320i, most of it general information on the F30 3 Series, scroll down for BMW's press release.

BMW pays tribute with Z4 racing livery

Whether it's from Martini or BMW, there's something that makes us a little weak in the knees when we see a racing livery of dark blue, light blue and red stripes over white. Like the one on this BMW racer that will compete at Sebring next weekend. Presented alongside its spiritual predecessor at Amelia Island this weekend, this BMW Z4 GTLM has been decked out in a throwback version of the Bavarian automaker's iconic color scheme. It's a tribute to the BMW 3.0 CSL that scored the marque's first victory at the legendary Floridian endurance race 40 years ago and even wears the same number 25. It's as good a reason as any to bring back a racing livery we love, but then we'd probably take just about any occasion to appreciate it anyway. 40 years after the first win in Sebring: BMW presents anniversary design of the BMW Z4 GTLM for the 12-hour race. Munich (DE), 14th March 2015. On 21st March, BMW Team RLL will contest the 63rd staging of the legendary 12-hour race of Sebring (US) in the US state of Florida. The endurance classic is also the second race of the 2015 United SportsCar Championship (USCC). BMW Motorsport and BMW of North America celebrate a special anniversary on their return to Sebring this season: 40 years ago, BMW Motorsport got its first Sebring victory, with the BMW 3.0 CSL. In honour of that success, the two BMW Z4 GTLMs of BMW Team RLL will sport special designs as they compete on the "Sebring International Raceway". Car number 25 will carry the colours of the winning BMW 3.0 CSL of 1975. At an unveiling ceremony, which was part of the "Amelia Island Concours d'Elegance" in northern Florida, BMW of North America presented the anniversary design of the vehicles to the public for the first time. Many of the successful heroes of that time took the opportunity to attend the presentation. Forty years after the historic victory, then winners Brian Redman (US), Sam Posey (US) and Hans-Joachim Stuck (DE) were reunited on Amelia Island. Jochen Neerpasch, the first managing director of BMW Motorsport GmbH, and BMW Motorsport Director Jens Marquardt were also among the guests. They all had front row seats as current BMW Team RLL driver Bill Auberlen (US) completed the first presentation laps in the BMW Z4 GTLM with the anniversary design. 1975 was a significant year in the history of BMW in North America: BMW of North America was founded, and just a few days later came the historic first victory with the BMW 3.0 CSL in Sebring.