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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

Daily Driver: 2016 BMW X1

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, reviewed by the staffers that drive them every day. Today's Daily Driver features the 2016 BMW X1, reviewed by Alex Kierstein. You can watch the video above or read a transcript below. And don't forget to watch more Autoblog videos at /videos. Show full video transcript text [00:00:00 ]Hey, everybody. I'm Senior Editor Alex Kierstein and today we're driving the 2016 BMW X1. It's replacing the old X1 and the old X1 was based on BMW's traditional rear-wheel drive platform. That meant the engine was positioned longitudinally, that's north/south in the engine bay. In this application, we've got a transversely mounted turbo charged inline four, making 228 horsepower. [00:00:30] It displaces 2.0 liters and it's part of BMW's new modular engine family. It's a nice engine. It's smooth. It sounds good and it's got a lot of power. This is a little lighter than the previous car. This one weighs 3,660 pounds versus the old X1's 3800 and some change. It's a little bit lighter. The dimensions aren't that much different. If you're wondering why it got smaller, that's because it's using a platform [00:01:00] shared with a lot of BMW's Mini products. This is really the fruition of BMW's investment in the Mini brand because now they're able to use those platforms in the engines they developed for those models in BMWs. This X1 has an 8-speed automatic transmission and it's really a pretty good trans. It kicks down quickly if you call for it to give you some power and for the most part it's smooth and kind of out of your way. [00:01:30] Where Minis are sort of raucous when you really whomp in it, this is a little more restrained. It still delivers power like many of the current turbocharged Minis out there, but there's more refinement here. I really like the external styling on this car. It's wearing this really lovely shade of dark blue and BMW's current styling language lends itself really well to this shape [00:02:00]. It looks really tidy and it's not really that complex or interesting of a shape. It's very much the traditional two-box CUV kind of exterior look and profile, but the detailing is nice. It looks sharp. It looks like a premium product and it looks like a more expensive product than a similar Mini would. BMW used to pride themselves on having simple uncluttered interfaces and even the sort of trimmed down iDrive that's in this unit [00:02:30]. Works pretty well.

Next BMW 4 Series convertible may ditch folding hardtop

In 2007 the E93 BMW 3 Series convertible switched from a fabric roof to a folding hardtop, but reports out of Germany and BMW say that the next-generation 4 Series convertible will go back to a fabric roof. AutoBild disclosed that nugget last month, now BMW Blog says a BMW source told their sister German publication BimmerToday that it's official and "a decision has already been made." The official car of pro tennis clubs around the world, the droptop 4 Series isn't due in dealers until 2020 or 2021 so one would think there remains some leeway about the top. However, teams of designers are working on the new car right now, so it's entirely possible that a design course is fixed. From the time that the model made the switch, fabric roofs have got so good that there is barely, if any, penalty for using them. It's supposed the change is being made to save weight and free up space. The next 4 Series range is aiming for a lot more sportiness, so on top of its CLAR (cluster architecture) body, it's expected to get active steering, adjustable dampers and anti-roll bars, bigger brakes, and brake-based torque vectoring. Detail improvements like reduced-friction wheel bearings, and faster torque transfer for its all-wheel-drive system are on the long list of upgrades. So too are aluminum and carbon fiber wheels, which will likely be developments based on the carbon wheels BMW showed off last year. Driver assistance options will be legion, with remote-controlled parking, semi-autonomous driving up to 40 mph, and hands-free overtaking perhaps among them.