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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

BMW M3 gets throwback livery for Oktoberfest [w/video]

BMW is ringing in Oktoberfest this year with the special M3 you see here. The performance sedan has been done up in a retro livery that harkens back one of the BMW M1 Procars from 1981, and was even designed by the same artist responsible for the original 34 years ago. But you'll have to go to Munich to see it. To understand the significance of the livery, you first have to know something about the BMW M1 Procar. The spec racing series was formed in 1979 around the M1, the legendary mid-engined sports car designed by Giorgetto Giugiaro and co-developed with Lamborghini. The road-going M1 models used in the series were modified for racing with more powerful engines, more aggressive aero, and other competition-spec components, and were driven by many F1 drivers in support races at European grands prix. Some even competed against other entries in broader races. Many of the cars featured liveries with BMW's signature red, dark blue, and light blue stripes, but others ran more unique color schemes. The "Munchner Wirte" (Munich hosts) car was one such example, running at Le Mans with a custom livery designed and hand-painted by artist Walter Maurer. It featured Munich landmarks like the Olympic Stadium, Frauenkirche church and BMW's headquarters, along with a roast-chestnut vendor and an Oktoberfest beer tent. 34 years later, Maurer has applied the same livery to the M3 you see here. It'll be displayed at this year's Oktoberfest, which kicks off this weekend in – you guessed it – Munich. As if we needed another excuse to visit Europe in the fall and swill some of the world's finest beers by the liter. Check out the video below for BMW's official welcome to Oktoberfest visitors. Oktoberfest date for one-off BMW M3 "Munchner Wirte". Munich. BMW M GmbH is set to unveil a BMW M3 in "Munchner Wirte" livery to coincide with this year's Oktoberfest in Munich (19 September – 4 October). The one-off car will underscore the company's ties with motor sport in general and the city of Munich in particular. The livery design of the BMW M3 "Munchner Wirte" harks back to that of the legendary BMW M1 Procar from 1981, complete with Bavarian-style facade painting and blue and white twisted cords, along with depictions of Munich landmarks (such as the Olympic Stadium, Siegestor, Frauenkirche church and BMW's headquarters – the "four-cylinder" building), a roast chestnut seller and the Wiesn-Schanke beer tent at the Oktoberfest.

Alex Zanardi back in the driver's seat with BMW

If there's ever been an inspirational story in the pantheon of motor racing history, surely it's that of Alessandro Zanardi. The Italian driver worked his way up the motor racing ladder, making it into Formula One and winning two CART championships for Chip Ganassi Racing back before the series re-merged into IndyCars. Tragedy struck in 2001 when he lost both his legs in a crash at the Lausitzring in Germany, but rather than accept his fate, Alex pushed on. Fitted with prosthetic limbs, he learned to drive a racing car with hand controls and got back in the driver's seat.
Zanardi drove for BMW in the European Touring Car Championship and then in the World Touring Car Championship that replaced it, landing on the podium several times despite his physical disadvantage. He left racing in 2009 to train for the Paralympics, winning two gold medals in London, but Alex apparently couldn't shake the racing bug. BMW modified one of its M3 DTM racers with hand controls for him to test later that year. And now he's returning to motor racing full time.
BMW has just announced that Zanardi will be driving a Z4 GT3 in the Blancpain Sprint Series, the successor to the FIA GT Series and short-distance counterpart to the Blancpain Endurance Series. The car has been modified with the hand controls the Bavarian automaker's racing department fitted to the aforementioned M3 DTM and will be fielded by the ROAL Motorsport team with which Alex challenged for the European Touring Car Championship last decade.