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Mercedes could make EV batteries with Audi, BMW
Mon, Sep 21 2015It's not a big leap from digital maps to batteries, it turns out.The head of Mercedes-Benz parent Daimler said recently that he envisions his company working together with German automotive competitors BMW and Volkswagen to further accelerate electric-vehicle battery technology. The three automakers recently worked together to enhance their in-car maps systems. Daimler CEO Dieter Zetsche talked about "commonalities" between automakers, not the least of which is the need for all of them to achieve increasingly stringent fuel-economy requirements in the European Union, at the Frankfurt Auto Show last week, according to Reuters. While these companies have made their own inroads as far as plug-in vehicles go, they are all behind the Renault-Nissan Alliance when it comes to public deployment of electric vehicles. This summer, Daimler, Audi and BMW hooked up to acquire the Nokia Here digital-mapping service for about $2.8 billion. The triad of automakers beat out companies such as Apple and Uber to buy the entity, which was founded in 1986 as Navteq. Nokia bought the company in 2007. The acquisition makes sense as the automakers work on improving their products with features like cloud-based data to warn drivers of icy roads and traffic jams. The technology will likely also eventually be used in autonomous vehicles. Automakers working together for a common goal of improved technology is nothing new, of course. General Motors and Honda agreed in 2013 to work together to accelerate hydrogen fuel-cell drivetrain development. Earlier that same year, Daimler said it would work with Ford and Nissan in a separate collaboration to speed up the development of hydrogen fuel-cell technology. Related Video:
Updated BMW X6 spied running the 'Ring in Germany
Tue, 22 Oct 2013Following the debut of the X5 earlier this year, it shouldn't come as a shock that BMW is testing an updated X6 in its homeland. The Munich-based manufacturer trekked to the Nürburgring to test the lifted, four-door coupe it calls a Sports Activity Vehicle, while also giving us our first peak as to what the future holds for one of the weirder models in the brand's stable.
Mainly, we can safely expect the next X6 to get the same range of refinements made to its platform-mate, the X5, which debuted earlier this year. If we're lucky, that could mean an X6 sDrive35i, complete with rear-wheel drive with which to fling the big SAV about. Adding a rear-drive option could also broaden its admittedly limited appeal by lowering the cost of entry, which could serve the pricier X6 well. As a point of reference, the X5 sDrive35i is priced at $2,300 below an xDrive all-wheel-drive-equipped model.
The X6's top-flight xDrive50i model should get the same 45-horsepower bump as the X5 xDrive50i, thanks to refinements to its twin-turbocharged, 4.4-liter V8, while the 3.0-liter, turbocharged six-pot should remain unchanged. We wouldn't hold our breath for an X6 diesel to arrive, although weirder stuff has happened. Like the X5, though, this should be a pretty slim refit that improves an already competent package to go along with an expected increase in price.
YouTube viewers prefer BMW
Fri, Sep 11 2015BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:
