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BMW Motorrad celebrates 90 years with new R nineT roadster [w/video]

90 years is a heck of a long time by any standard, and as good a cause for celebration as we've ever seen. That's how long BMW has been making motorcycles for, and it's celebrating with the retro cafe racer you see here - as promised and previewed.
Dubbed the R nineT (for 90 years), the latest product from BMW Motorrad traces its roots back to the original 1923 BMW R 32. And like the original, it's powered by a boxer twin - in this case, a 1,170cc air- and oil-cooled unit delivering 110 horsepower and 88 pound-feet of torque. All that muscle is packed into a classically-styled roadster that looks ready to line up next to a Moto Guzzi Griso, Triumph Thruxton or Ducati SportClassic.
The neo-retro styling drapes a unique tubular steel spaceframe chassis that uses the engine as a stressed member. The inverted telescopic front fork is borrowed from the S 1000 RR superbike and a paralever swingarm with spring strut suspends the rear. That's where you'll find a removable rear pillion for an extra passenger and dual tailpipes mounted on the left side, swappable for a titanium Akrapovic exhaust - just one of many customization options BMW Motorrad is offering for the R nineT.

BMW, Mercedes ponder challengers to Uber

With autonomous vehicles seemingly just on the horizon of actually arriving to consumers, companies in the auto industry are already thinking about how the innovations could radically change how they do business. For example, BMW and Mercedes-Benz are considering a time where they might transform into ridesharing companies, according to Reuters. It almost sounds like the sci-fi motoring world Bob Lutz is predicting. The German brands foresee a future where some people hail their driverless cars like taxis and use them for short trips. The automakers could run those fleets, essentially making them Uber competitors. In fact, Tesla is reportedly mulling the idea, and Google might be, too. Alternatively, ridesharing services could buy the companies' models directly. "New mobility concepts will emerge with autonomous vehicles, which are robot cars. Fleet management will become a much more significant business," Peter Schwarzenbauer, BMW board of management member in charge of Mini, said to Reuters. With BMW's DriveNow and Daimler's Car2Go car-sharing services, both automakers are already experimenting with alternative ways to get their vehicles on the road. It's not too hard to imagine one of the brand's peppering a few autonomous cars into those fleets someday to test these new theories in the real world. "The ability to use a car, and then walk away is a serious business," Ian Robertson, BMW's head of sales and marketing, said about the future of driverless tech to Reuters. Related Video:

Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.