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Audi to spend $17 billion to fight BMW

It's no secret that VW Group, parent company to not only Volkswagen but also Audi, Bugatti, Bentley, Lamborghini, Porsche and Ducati brands sold in the US, is determined to become the world's largest automaker. Even more impressive is that VW is prepared to spend billions to make it happen.
With that comes word that VW Group will be spending $17 billion on its Audi brand over the next three years to push itself above rival BMW. The money will be invested in both vehicle development (including lightweight auto design and alternative powertrains) and facilities (including expansion in Hungary, China and new operations in Mexico). The luxury brand is focused on global manufacturing infrastructure.
Already Europe's best-selling luxury brand, Audi's objective is to overtake BMW by the end of the decade by selling more than two million cars per year (BMW is shooting for 1.54 million sales in 2013). If those objectives are met, VW Group should be on track to be the industry's volume leader by 2018.

BMW i3, i8 sales strong enough to reach almost 17,800 in 2014

BMW makes its futuristic i brand vehicles – the i3 and i8 – at a plant in Leipzig, Germany. But the customers most willing to buy one of these plug-in cars live in the country where the lightweight carbon fiber used in the body structure is made: the United States. Speaking at the Detroit Auto Show this week, Ian Robertson, member of the Board of Management at BMW AG, said, "The US is already our largest market for our electric vehicles, the BMW i3 and BMW i8. Worldwide, we sold close to 18,000 BMW i models last year. Nearly three-quarters of these sales occurred in the second half of the year, when the global rollout – including the US – really got underway. Demand for these vehicles continues to be high and I'm delighted that we've been able to increase production to meet that demand." That sounds great, but the numbers aren't huge. BMW sold 6,092 i3s and 555 i8s (for a total of 6,647 i vehicles) in the US last year. Globally, BMW sold over two million vehicles in 2014, and 17,793 of those were plug-in i vehicles (16,052 of the i3 and 1,741 i8s). The production increase wasn't huge. BMW was making just 10 i8 vehicles a day at the beginning, but doubled that to 20 last fall. Since last spring (around April or May), the company has been making over 100 i3s a day, BMW spokesperson Verena Von L'estocq tells AutoblogGreen. Getting production right this first year has meant slow going, but "We're comfortable now," she said, adding that BMW expects more production increases in the future. Related Video:

BMW teases Airtouch gesture-based infotainment ahead of CES

At the last Consumer Electronics Show BMW revealed a gesture control system that employed a 3D sensor in the roof of a car to read hand movements made in front of the dashboard. That appearance in Las Vegas was a tease for the system we'd get in the brand new 7 Series. At next month's CES BMW will showcase a "Vision Car" with a concept interior of the future that incorporates the evolution of the current gesture system. It is called Airtouch. Permitting a wider variety of iDrive control, 3D sensors on the instrument panel read movements made with a flat hand so that driver or passenger can work their way through entertainment, navigation, and communication menus. Users can confirm actions with hand gestures, or with a button on the steering wheel or another in the passenger's door. We'll find out next month what the rest of the Vision Car includes. If this year's template is a guide, we'll also keep an eye on the coming 7 Series flagships to see if they include production versions of Airtouch. There's a press release below for more information. Related Video: BMW Group at the CES 2016 in Las Vegas. BMW presents the principle of the contactless touchscreen with AirTouch.28.12.2015, Munich/Las Vegas. At the Consumer Electronics Show (CES, 6 to 9 January 2016) in Las Vegas, the BMW Group is presenting a Vision Car to demonstrate what the interior and the user interface of the future might look like. The rapid advance of networking between driver, vehicle and environment is becoming increasingly intensive and is facilitating new services. One example of new technologies in seamlessly networked vehicles is provided by AirTouch. This feature empowers intuitive control of entertainment, navigation and communication functions using simple gestures made with a flat hand. AirTouch allows the display in a vehicle to be operated like a touchscreen without actually having to make contact with the surface. Sensors record the hand movements in the area between the central console and the interior mirror. This enables drivers or passengers to change the focus on the surface of the large panorama display. Simple confirmation selects the relevant menu item or activates an icon.Sensors on the instrument dashboard permit 3D control.One year ago, BMW already presented the new gesture control at the CES. This enables simple movements of a finger to carry out actions such as adjusting the loudness or accepting phone calls.