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BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

Next BMW X5 caught testing in the snow

That's not taken long at all. Less than three years after BMW introduced the current X5, the German automaker has already kicked off winter testing for its replacement. The new Sport Activity Vehicle (that's BMW for crossover) has been spotted in snowy terrain, complete with heavy camouflage and extra driving lamps. Now, this is a mule, which means we're absolutely not looking at production sheetmetal. Instead, we'd wager the next X5 is hiding well beneath this swirly camouflage. Compared with images of the current car, it looks like we're seeing a longer front overhang, a shorter rear overhang, and a tighter dash-to-axle ratio. That makes us think the next X5's exterior dimensions might be just a smidge smaller than the current model. And that gels with at least some of what our spies are telling us. For one, they're reporting that the new X5 will be significantly lighter, as is the trend nowadays. It will also be more comfortable and techy, both of which would put it in line with the new 7 Series. Beyond that, though, we're in the very earliest days of BMW's next SAV. The debut of the fourth-generation X5 will likely come in 2018 as a 2019 model. Related Video:

BMW M135i vs. Mercedes A45 AMG in Euro small-lux throwdown

BMW and Mercedes-Benz - please, please, please bring the M135i and A45 AMG hatchbacks to North America. For as long as we can remember, buyers in the New World have been forced to look longingly at Europe and Great Britain and the excellent super hatches that are so routinely offered there. And while we're quite content with the Ford Focus ST and Volkswagen GTI, having a 360-horse five-door with a premium, content-rich interior sounds quite nice.
Our envy for Europe has grown after watching the latest video from Drive, which stars Chris Harris, the Mercedes-Benz A45 AMG and the BMW M135i. This latest battle between MB and BMW takes place on both road and track, with Harris providing a running commentary. If you're interested in the upcoming Mercedes CLA45 AMG, you should pay special attention to the section on the A45, as the two are essentially fraternal twins. While the video is a bit on the long side, it provides a comprehensive rundown of both cars, giving those of us in North America just a small taste of what we're missing. Check it out by scrolling below.