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BMW 8 Series coming in 2020

As good as the BMW 7 Series may be – and trust us when we say it is very good indeed – it just can't compete with the marketplace juggernaut that is the Mercedes-Benz S-Class, at least not where global sales are concerned. And with sales come profits, especially at the six-digit price point many of these high-end luxury cars sell for. Put simply, Mercedes is cashing in on the S-Class, and BMW wants a bigger piece of that pie. It comes as little surprise, then, that Autocar reports BMW is currently considering two proposals for a new 8 Series that would slot just above its current 7 Series. One option is the currently-en-vogue four-door coupe. The other option is a more traditional two-door coupe, likely with a cabriolet option. The last time we heard such rumors, BMW was dismissing them back in 2013. Whichever way BMW decides to take its 8 Series plans, Autocar suggests that a concept vehicle ought to hit the show circuit in sometime in 2018, with a production model following in 2020. The car would be based on the underpinnings of the latest 7 Series, with a price considerably less than the Rolls-Royce Ghost (which also falls under the BMW umbrella). Considering BMW's penchant for multiple model variants, we won't be surprised if all three options get the green light, with a Gran Coupe version standing as the flagship. With the 6 Series Gran Coupe currently priced just below the 7 Series (and at a hefty premium to a comparable 5 Series four-door), an 8 Series would likely brush up against $100,000 for a base price. That might not take much out of S-Class sales, but it would make some tidy profits for BMW. Related Video:

BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

Mercedes-Benz C-Class named 2015 World Car of the Year

It's been a good morning for Mercedes-Benz, with three of the company's wares taking home awards today at the New York Auto Show. The 2015 World Car of the Year awards have just been announced, and the charming new C-Class sedan has taken top honors, beating both the new Volkswagen Passat and Ford Mustang. But Car of the Year isn't the only award Mercedes received this morning. Here are the other World Car announcements, where M-B was honored two more times. World Performance Car of the Year: Mercedes-AMG GT World Luxury Car of the Year: Mercedes-Benz S-Class Coupe World Green Car of the Year: BMW i8 World Car Design of the Year: Citroen C4 Cactus Congratulations, all around, to this fantastic group of cars.