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BMW NA chief: US won't get enough i3 EVs to satisfy demand

Nothing boosts the mystique of a new product like a "sold out" sign, and it appears likely that BMW will go that route with its first plug-in sold in the US. The German automaker won't likely import enough of its new i3 plug-in vehicles to meet US demand, Bloomberg News says, citing BMW North America chief Ludwig Willisch. Willisch added that once everything is up and running, the US will be the world's largest market for the i sub-brand of plug-in vehicles, which we know will also include the far racier i8 plug-in hybrid and likely other models as well. The i3 will arrive at US dealerships by the end of May and US dealers are investing $2.5 million in upgrades in part to accommodate the new i sub-brand. Last summer, BMW said its i3 would have a starting price of $41,350, not factoring in government tax credits nor the gas-powered range extender (which tacks on another $3,950). Both versions will be allowed into the high-occupancy-vehicle lanes, even with only one driver, in California though battery-powered version will get the unlimited white sticker (as opposed to limited green one). Check out our review of the i3 here.

A closer look at the 2015 BMW M3 and M4

It's fair to say we're going to miss the E92 BMW M3. Its high-revving V8, flame-styled looks and excellent driving character made it quite simply one of the best cars of the 2000s. Its replacements, the new M3 Sedan and M4 Coupe have a lot to live up to.
We still have a few months to wait until we can drive the new cars, but that doesn't mean we can't get excited in the meantime, learning everything we can. To find out, we sent west coast editor Michael Harley onto the Detroit Auto Show floor earlier this week to talk about the new M cars with BMW product manager Victor Leleu.
If you want a concise, but highly informative rundown of these new cars, look no further than this video. Leleu talks about the styling, weight savings and engines in a lot of detail, making this an interview M fans aren't going to want to miss. Scroll down for the full video.

BMW expounds on i8 design and performance in new videos

At this point, there isn't much we don't know about the 2015 BMW i8, so BMW is starting to focus its attention on reassuring consumers that the future of BMW won't abandon the past. In these two recently released videos, BMW answers questions prospective buyers might have about about the new model's design and performance.
In the design video, BMW explains how the i8's styling is intended to be practical, with aerodynamics and fuel efficiency in mind, yet still have a sporty and dynamic look. The performance video aims to show that the plug-in hybrid can be fuel efficient while still delivering plenty of performance, and it shows an animation about how the i8's drive systems work together. Scroll down to watch both videos on this bold green supercar.