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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

BMW C 650 scooters refreshed with Side View Assist

Beyond just building a full lineup of automobiles and a plethora of motorcycles, BMW is a player in the scooter market, too. As part of a refresh to the company's C650 GT and Sport models, the GT is now available with an optional Side View Assist blind-spot monitoring system. This marks a first for the two-wheeled segment. As the demonstration video above shows, Side View Assist is quite similar to what's found in many modern automobiles. The tech uses sensors positioned at each corner to monitor over 16 feet around the scooter. If the system detects a vehicle hanging out in the blind spot, then the rider sees a triangle as warning on the mirror stalk. Both the C650 GT and Sport fall into the niche known as maxi-scooters that offer much of the capability of a more traditional motorcycle. They're quicker than the little models you might see puttering around city streets, but maintain the foot-forward riding position of that classic design. For this refresh, the BMWs get an updated CVT with a revised ratio spread, and the 647cc inline two-cylinder engine is offered in 59- and 47-horsepower forms. Both scooters are quite rider-friendly, too. With this new update, stability control joins anti-lock brakes on the list of standard safety features. There's an automatic daytime riding light, and suspension setup is tweaked for a more comfortable ride. BMW leaves absolutely no detail unexplored in the company's announcement, below. 1. The new BMW C 650 Sport. The new BMW C 650 GT. (Short version) With the new BMW C 650 Sport and C 650 GT, BMW Motorrad continues its series of premium vehicles in the maxi scooter segment. Perfect for the city and urban environment, they combine practicality and cost-efficiency with maximum riding fun and touring comfort. In addition to this, they also provide enjoyment for riders with sporty ambitions on winding country roads as well as riding fun on lengthier tours, too. The new C 650 Sport and C 650 GT – dynamic maxi scooters for sports, touring and urban cruising. The differing conceptual emphasis of each of the two BMW maxi scooters enables a broader target group to be addressed than previously: the C 650 Sport is geared towards riders with a sporty bent while the C 650 GT sets its sights on those who attach greater importance to comfort and touring capability. The new C 650 Sport and the new C 650 GT now go further towards addressing these aspirations.

Nissan Leaf and the future of auto shows | Autoblog Podcast #525

Related: We obsessively covered the Frankfurt Motor Show — here's our complete coverage On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Joel Stocksdale. The pair discuss the long-awaited reveal of the second-generation Nissan Leaf as well as the Alfa Romeo Giulia and BMW M550i that recently passed through the office. They also preview the 2017 Frankfurt Motor Show and discuss the future and relevance of auto shows. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast@autoblog.com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #525The video meant to be presented here is no longer available. Sorry for the inconvenience.Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Topics and stories we mention Rundown Nissan Leaf reveal Frankfurt Motor Show preview What we're driving: Alfa Romeo Giulia and BMW M550i Unpopular opinion: the relevance of auto shows Spend my money Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Image Credit: BMW, Nissan Green Podcasts Frankfurt Motor Show Alfa Romeo BMW Nissan Hatchback Electric Luxury Sedan alfa romeo giulia