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BMW predicts 2 Series Active Tourer will have 75% conquest rate

In the last few years, BMW has definitively proven that it wasn't a slave to its legacy. In the US, the 3 Series was generally associated with smooth, flat-six engines, but the Bavarian brand dropped a four-cylinder turbo into it. The company was also known for its sports sedans, and it went green with the i3 and i8. Now, rear-wheel drive is off the table as defining its vehicles, as well. With the imminent launch of the 2 Series Active Tourer, the Bavarian's models are going front drive and opening up themselves to a whole new group of customers, so the thinking goes.
"We are expecting the Active Tourer will have a conquest rate of around 75 percent," said Frank Niederlaender, a BMW product manger, to Automotive News Europe. If you're not hip to the lingo, that means three quarters of the hatchback's buyers would come from other brands - an impressive figure, if accurate.
When it hits the road, the 2 Series Active Tourer will be the first BMW-branded vehicle to use the company's UKL front-wheel drive platform, already on the current Mini Cooper. The roomy hatchback is aimed at young families looking for a car that is luxurious but can still tote around the tots. It launches in Europe in September to compete against similar models like the Mercedes-Benz B-Class, but the Bimmer isn't crossing the Atlantic to the US until early 2015, according to ANE.

BMW has a rough 100th birthday as share prices slide

BMW is 100 years old now, but falling stock prices are giving the German automaker the birthday blues. Investors are worried about the company's future outlook against luxury rivals, and the shareholders aren't happy about the recent dividend payments, either. According to The Wall Street Journal, BMW's shares dropped almost 2 percent on March 9. Investors have concerns that rivals are closing in. While BMW is in first place, it's not a commanding lead. For example, the German was first in the US luxury market last year with 346,023 deliveries. However, a Polk study found that Lexus actually earned the high-end crown in the US after looking at vehicle registrations rather than sales. BMW performed well last year, including delivering a strong 2.25 million vehicles. Net profits also jumped 10 percent to $7.05 billion, and revenue grew 15 percent, according to the WSJ. However, the shareholders wanted larger dividends after the successful year. The automaker paid out based on a percentage of earnings, but the investors expected more. BMW CEO Harald Kruger has an opportunity to get stockholders back on his side next week when he announces the automaker's new strategy. Expect technology to play a major role in that discussion, including electric vehicles and digital services. We might even see the i5 debut there, according to the WSJ. To be the automotive tech leader of the future, BMW plans to make computer programmers half of its research and development staff. The goal is to develop the most intelligent car on the road. Related Video:

BMW teases Airtouch gesture-based infotainment ahead of CES

At the last Consumer Electronics Show BMW revealed a gesture control system that employed a 3D sensor in the roof of a car to read hand movements made in front of the dashboard. That appearance in Las Vegas was a tease for the system we'd get in the brand new 7 Series. At next month's CES BMW will showcase a "Vision Car" with a concept interior of the future that incorporates the evolution of the current gesture system. It is called Airtouch. Permitting a wider variety of iDrive control, 3D sensors on the instrument panel read movements made with a flat hand so that driver or passenger can work their way through entertainment, navigation, and communication menus. Users can confirm actions with hand gestures, or with a button on the steering wheel or another in the passenger's door. We'll find out next month what the rest of the Vision Car includes. If this year's template is a guide, we'll also keep an eye on the coming 7 Series flagships to see if they include production versions of Airtouch. There's a press release below for more information. Related Video: BMW Group at the CES 2016 in Las Vegas. BMW presents the principle of the contactless touchscreen with AirTouch.28.12.2015, Munich/Las Vegas. At the Consumer Electronics Show (CES, 6 to 9 January 2016) in Las Vegas, the BMW Group is presenting a Vision Car to demonstrate what the interior and the user interface of the future might look like. The rapid advance of networking between driver, vehicle and environment is becoming increasingly intensive and is facilitating new services. One example of new technologies in seamlessly networked vehicles is provided by AirTouch. This feature empowers intuitive control of entertainment, navigation and communication functions using simple gestures made with a flat hand. AirTouch allows the display in a vehicle to be operated like a touchscreen without actually having to make contact with the surface. Sensors record the hand movements in the area between the central console and the interior mirror. This enables drivers or passengers to change the focus on the surface of the large panorama display. Simple confirmation selects the relevant menu item or activates an icon.Sensors on the instrument dashboard permit 3D control.One year ago, BMW already presented the new gesture control at the CES. This enables simple movements of a finger to carry out actions such as adjusting the loudness or accepting phone calls.