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Recharge Wrap-up: BMW i3 gets Super Bowl bump; CA funds EV readiness

Super Bowl ads sparked interest in the BMW i3 for car shoppers at Edmunds. Analysts at the automotive website reported that traffic increased for the BMW i3 by 583 percent by the end of Super Bowl XLIX, second only to the Mercedes-Benz AMG GT (up a whopping 2,189 percent). Having aired its ad in the first half of the game, the BMW i3's traffic increased 1,807 percent during halftime, while the BMW i8 saw a 501-percent spike during the same period. Read more in the press release below. Mahindra is making progress with the GenZe electric scooter and electric bicycles in Portland, Oregon. While no official launch date for the GenZe has been set for Portland, Mahindra is holding events and offering test drives. The GenZe 2.0 will start at $2,999, and offers over 30 miles of range per charge. Mahindra sees Portland as a good resource for technology and design partners as it pursues electric urban mobility. Read more in the interview with Mahindra's Yesim Erez at Portland Business Journal. The California Energy Commission will award nearly $1.3 million in Zero Emission Vehicle Readiness grants. The grants will go toward three categories: Plug-in Electric Vehicle (PEV) Readiness Plan Implementation, PEV Readiness Plan Development and Fuel Cell Electric Vehicle Readiness. The funds will go towards projects like installation of EV chargers, permitting and inspections, developing local codes, EV promotion and creating hydrogen infrastructure plans. Each grant awarded will be worth between $50,000 and $300,000. Read more at Green Car Congress. Super Bowl Advertisers Mercedes-Benz and BMW See Biggest Increases in Car Shopper Interest on Edmunds.com SANTA MONICA, Calif., Feb. 2, 2015 /PRNewswire/ -- Mercedes-Benz and BMW saw the most significant spikes in traffic on Edmunds.com after their ads ran during Super Bowl XLIX, according to a real-time analysis by the car shopping website. By the end of the game, the Mercedes-Benz AMG GT had the biggest cumulative spike in traffic, with a 2189% jump over previous Sunday averages on Edmunds.com. The BMW i3 captured the second most buzz on Edmunds.com; its cumulative traffic climbed 583%. "Even though these two advertised vehicles are likely to be sold in small volume to niche audiences, the BMW and Mercedes brands will enjoy the overall buzz they have generated, especially as both continue their efforts to grow their overall reach into new car shopper segments," said Edmunds.com Sr. Analyst Jessica Caldwell.

2015 BMW i8 offers you a fast ride to the future for $135,700* [w/video]

BMW's long-form teasing and rollout of its incredibly cool i8 has put us in a unique position to report from its world debut here in Frankfurt. Typically, an auto show debut marks just the start of the information dump about a new vehicle. The i8, however, is a car that we've already driven and reviewed, so perhaps the biggest news from the show floor is the official price of the thing, as well as getting to see it live and in person, of course.
Arriving in US showrooms in the spring of 2014, the i8 performance plug-in hybrid will carry a price tag of $135,700 (*not including $925 for destination and handling charges). That kind of cash puts the i8 near the very top of the BMW range (slotting just under the top-trim 7-Series models), and will buy a massive amount of new technology.
The four-seat i8 has the look of a true supercar, and its new-tech drivetrain will offer up the performance of a stirring sports car, at least. A TwinPower Turbo, three-cylinder, 1.5-liter engine will make 231 horsepower and 236 pound-feet of torque that's gets sent to the rear wheels, while a 96-kilowatt electric motor doles out 131 hp and 184 lb-ft of maximum torque to the fronts. Total system output of 362 hp and 420 lb-ft allows the i8 to sprint to 62 miles per hour in 4.4 seconds with all-wheels-driven handling, and it still returns an astonishing 94 miles per gallon US.

TRANSLOGIC 147: CES 2014 Autonomous Vehicles

We head back to CES in Las Vegas to check on the progress of autonomous vehicles in 2014. We go hands-free on the highway with Audi, narrowly avoid a collision with Ford and hear all about BMW's drifting driverless car. But first we take a ride on Induct's self-driving Navia shuttle.