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BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

Vorsteiner BMW M4 GTRS4 shows how to do a widebody at SEMA

Part of the joy of the SEMA Show is that all of the best tuners in the world are competing to show off their wares, and the challenge often pushes the companies into some absolutely insane directions. Case in point: Vorsteiner and its ludicrous GTRS4 wide body kit with the BMW M4.
According to Auto Evolution, the kit reportedly adds 4 inches in the front to fit 10.5-inch-wide wheels and a massive 7-inches more in the rear to snug in 13.5-inch-wide wheels, but spinning around the BMW in these images makes the changes look even more extreme. Beyond just the extra room in the fenders, the lower air intakes are ready to suck in huge volumes of cool air, and there's a front splitter to keep things planted. The front and rear extensions are joined by side sills that grow the farther back they go. Finally, at the rear, the M4 gets a reworked diffuser with mesh inserts.
This is just the type of automotive craziness that makes SEMA interesting. Take a lot at it for yourself in the gallery.

The BMW 507 Elvis drove in the Army has been restored

Two years ago, BMW Classic Group started work on a 507 roadster once owned by Elvis Presley, the King of Rock 'n' Roll. The car's restoration is now complete, and it is scheduled to make its debut at the Pebble Beach Concours d'Elegance on August 21. BMW Classic gives a look into what it took too get the car back in shape. Elvis's 507 was found by Jackie Jouret from Bimmer magazine in the barn of Jack Castor. Castor purchased the car in 1968 and held onto it since. The pair was able to confirm the car was owned by Elvis, who acquired it when stationed in Germany with the US Army. As you can see from the photo above, the car was not in good shape. Aside from the tired looking paint and body, there was a lot that needed to be repaired, replaced, or reconstructed. At some point, someone saw fit to drop in a Chevy V8, which meant the restorers had to not only build a new BMW V8 for it, but also had to repair the subframe where it had been modified. The interior was in bad shape as well, with seats that needed their own ground-up restoration, and a dashboard that was just completely missing. The restoration group also had to remove eight paint jobs the car received over its lifetime. One of those resprays was commissioned by Elvis himself. The car was originally white when it was raced by Hans Stuck, but after Elvis purchased it he reportedly painted it red to help hide lipstick and messages left by fans. BMW Classic Group restored this car back to its original condition, which also means it's back to its original white paint. The car will be on display at this year's Pebble Beach Concours d'Elegance alongside a number of other vintage BMWs celebrating the company's centennial. If you want more information and photos of the restoration, be sure to check out BMW Classic Group's website. Related Video: Related Gallery Elvis Presley's 1957 BMW 507 View 59 Photos News Source: Pebble Beach Concours d'Elegance, BMW Classic GroupImage Credit: BMW Classic Group Auto News Celebrities BMW Convertible Classics bmw 507