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The BMW M760i xDrive isn't as cool as the Alpina B7

Earlier this week, BMW released what we assumed was the new pinnacle of the 7 Series range: the Alpina B7 xDrive. But then we received information about the car you see here, which still isn't a full M7, but uses the name M760i xDrive. What we're trying to figure out is, why would you get the M760i over the brand-new Alpina? Mechanically, and as far as we can tell, the only real difference between the two cars is under the hood. The M760i uses a twin-turbo 6.6-liter V12 capable of an estimated 600 horsepower at 5,500 rpm and 590 pound-feet of torque at 1,500 rpm. Thing is, the Alpina B7 also makes 600 hp and 590 lb-ft, albeit at higher points in the rev range, from a twin-turbo 4.4-liter V8. Both cars use all-wheel drive. Both cars have eight-speed automatic transmissions. But while the M760i does the 0-62 run in 3.9 seconds and tops out at an electronically limited 155 miles per hour, the Alpina does 0-60 in 3.6 seconds and runs to an unrestricted 193 mph. For all intents and purposes, the little details about interior refinement and technology are basically the same. It's a top-of-the-line 7 Series, so no matter if you're doing Alpina or M760i, you're getting the best of the best. To us, though, the Alpina represents a package that's more unique. It's certainly a bit flashier, what with its Alpina-correct 21-inch wheels, blue paint, and body kit. But put the two cars next to each other on the street and ask an unknowing pedestrian which one is top dog, and we're willing to bet they'll say Alpina every time. There's no word on pricing for either version of the 7 Series, but we expect they'll be close. The M760's engine will be more expensive, but all those Alpina upgrades certainly won't come cheap. We'll know more closer to the launch of both later this year and in early 2017. For now, read more about the M760i in the press blast below. Related Video: The All-New 2017 BMW M760i xDrive. - Superb performance and exceptional luxury combined. - The allure of the most powerful BMW V12 production engine. - First BMW 7 Series M Performance Automobile. Today, BMW announced the all-new BMW M760i xDrive, the latest addition to the BMW M Performance line-up. With the introduction of the 2017 BMW M760i xDrive, the sixth generation BMW 7 Series adds the first M Performance TwinPower Turbo 12-cylinder to its offerings.

Protonic Red BMW i8 will bow in Geneva

BMW will unveil special edition versions of the i8 at the Geneva Motor Show, but we hope the rest of the company's offerings are more exciting than its first one – the new Protonic Red Edition. BMW bathes this limited edition i8 in the eponymous red and paints some the trim Frozen Grey metallic. The company finishes off the exterior improvements with 20-inch W-spoke wheels that it decorates Orbit Grey metallic with Aluminum matte hubs. The interior upgrades amount to red double-stitching around the cabin and the addition of some carbon fiber and ceramic trim. There are no mechanical changes. It's hard to get too excited about special paint and trim, but if you are in the market for a more colorful i8, then the Protonic Red Edition seems like a good opportunity. Production begins in Leipzig in July. Related Video: Comfortably exceeding expectations: BMW i8 is the world's highest-selling hybrid sports car. Exclusive BMW i8 special editions. Protonic Red Edition gets the ball rolling at the Geneva Motor Show. Munich. Last year, global sales of the BMW i8 exceeded the combined figure of all other hybrid sports cars produced by other manufacturers*; 5,456 units of the i8, which is powered by the combination of a three-cylinder turbocharged engine and an electric drive system, were sold worldwide in 2015. The car's innovative plug-in hybrid technology delivers system output of 266 kW/362 hp (fuel consumption combined: 2.1 l/100 km [134.5 mpg imp]; CO2 emissions combined: 49 g/km)**. "The success of the BMW i8 speaks for itself," said Ian Robertson, BMW AG Board Member for Sales and Marketing. "It is already the world's most successful hybrid sports car and has comfortably exceeded our own expectations. I can think of no better illustration of the relevance of our young BMW i brand." And the BMW i8 is about to add further lustre to its appeal with exclusive special-edition models poised to be unveiled for the first time at the Geneva Motor Show. The new arrivals present customers with even more ways to own a very individual car. BMW i8 Protonic Red Edition will be built in Leipzig from July. The first in this line of special-edition models is the BMW i8 Protonic Red Edition. Like those set to follow in its tyre tracks, it is only available for a limited period.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.