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Recharge Wrap-up: BMW i3 gets Super Bowl bump; CA funds EV readiness

Super Bowl ads sparked interest in the BMW i3 for car shoppers at Edmunds. Analysts at the automotive website reported that traffic increased for the BMW i3 by 583 percent by the end of Super Bowl XLIX, second only to the Mercedes-Benz AMG GT (up a whopping 2,189 percent). Having aired its ad in the first half of the game, the BMW i3's traffic increased 1,807 percent during halftime, while the BMW i8 saw a 501-percent spike during the same period. Read more in the press release below. Mahindra is making progress with the GenZe electric scooter and electric bicycles in Portland, Oregon. While no official launch date for the GenZe has been set for Portland, Mahindra is holding events and offering test drives. The GenZe 2.0 will start at $2,999, and offers over 30 miles of range per charge. Mahindra sees Portland as a good resource for technology and design partners as it pursues electric urban mobility. Read more in the interview with Mahindra's Yesim Erez at Portland Business Journal. The California Energy Commission will award nearly $1.3 million in Zero Emission Vehicle Readiness grants. The grants will go toward three categories: Plug-in Electric Vehicle (PEV) Readiness Plan Implementation, PEV Readiness Plan Development and Fuel Cell Electric Vehicle Readiness. The funds will go towards projects like installation of EV chargers, permitting and inspections, developing local codes, EV promotion and creating hydrogen infrastructure plans. Each grant awarded will be worth between $50,000 and $300,000. Read more at Green Car Congress. Super Bowl Advertisers Mercedes-Benz and BMW See Biggest Increases in Car Shopper Interest on Edmunds.com SANTA MONICA, Calif., Feb. 2, 2015 /PRNewswire/ -- Mercedes-Benz and BMW saw the most significant spikes in traffic on Edmunds.com after their ads ran during Super Bowl XLIX, according to a real-time analysis by the car shopping website. By the end of the game, the Mercedes-Benz AMG GT had the biggest cumulative spike in traffic, with a 2189% jump over previous Sunday averages on Edmunds.com. The BMW i3 captured the second most buzz on Edmunds.com; its cumulative traffic climbed 583%. "Even though these two advertised vehicles are likely to be sold in small volume to niche audiences, the BMW and Mercedes brands will enjoy the overall buzz they have generated, especially as both continue their efforts to grow their overall reach into new car shopper segments," said Edmunds.com Sr. Analyst Jessica Caldwell.

BMW 3.0 CSL Hommage R is ready for racing at Pebble Beach

Alongside the awesome Concept M4 GTS, BMW brought out a proper flight of fancy with an R version of the 3.0 CSL Hommage Concept shown earlier this year at Villa d'Este. This stunner pays tribute to the German brand's legendary 3.0 CSL racer from the 1970s and BMW's 40th anniversary here in the United States (and looks a lot better than the previous concept, to boot). Wearing the M brand's iconic livery, the original 3.0 CSL Hommage's styling has been given a hefty makeover with race-derived components. The fascia gets a much more aggressive front splitter, while prominent side pipes highlight the lower section of the car's profile. The side vents look great with the M color scheme and feed air towards that gigantic wing. Like the non-R Hommage, BMW has lined the spoiler in LEDs to tie the taillights together. The concept's race-derived cabin is futuristic, like the standard Hommage. This car, though, neatly integrates the traditional M color scheme into its sculpted, white leather seats. Above the DTM-like steering wheel, the R's dash features more information than the regular 3.0 CSL Hommage. The coolest interior feature, though, is actually part of the driver's kit. The race helmet's visor doubles as an augmented reality display, meaning the Hommage R's pilot is essentially wearing the head-up display. It displays basic vehicle information, and like something out of Forza Motorsport, will even show the ideal line through a turn. We've got a lot of images of the new Hommage R. Below, you can see stock images of the new concept, while our live images are available up top. You can also scroll down for the official press release from BMW. BMW 3.0 CSL Hommage R. The perfect fusion of driver and machine. Munich/Pebble Beach. In August every year car enthusiasts from all over the world gather for the Concours d'Elegance in Pebble Beach to immerse themselves in the fascination of both automotive treasures from years gone by and pioneering studies for times to come. The BMW Group has come up with something very special this year with the world premiere of the BMW 3.0 CSL Hommage R – a car that celebrates both the 40th anniversary of BMW in North America and the heady racing success of the BMW 3.0 CSL in 1975. 1975 was the year the Bavarian manufacturer founded BMW of North America, its first official sales company outside Europe.

BMW X4 tunes up its crossover game in Germany

Except for the fancy wheels and the overly expressive fascias, the production version of the BMW X4 looks like it will carry over practically untouched from what we saw in the X4 Concept several months back. With the same fastback roofline as the concept, these spy shots show that the X4 is taking shape to be a baby version of the BMW X6.
Sharing the same platform as the X3, the lower and wider X4 will be positioned slightly more upmarket - as is the case with the X5 and X6. We hear that this could mean that the X4 will ditch the X3's base engine to give an even sportier feel right out of the gate, but word has it that an M version will being showing up down the road as well.
BMW has already revealed what it plans to show off at the Frankfurt Motor Show (i3, 4 Series Coupe, next-gen X5, refreshed 5 Series, X5 Concept eDrive plug-in hybrid and Concept Active Tourer Outdoor), so barring any surprised we definitely won't be seeing the X4 there. At this point, with as close to production as these images would have us believe, our best guess would be that we'll see the X4's official unveiling happen either at LA or Detroit.