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BMW i8 now has 10-month waiting list in UK

Reports that the BMW i8 would be a popular plug-in vehicle have been circulating since stories claiming 'sold out' status circulated late last year. Those turned out not to be entirely true, but now that deliveries have actually started, the $160,000 EV is proving to be only available to the patient in posh English shops. The Telegraph reports that there is a 10-month waiting period for the i8 in the UK, where one dealer (Park Lane in London's Mayfair) has managed to convince 170 people to place an order. Well, maybe convince isn't the right word. The store's sales manager told The Telegraph, "We've had numerous people asking to buy the display car. Many have said to me: name your price." Many locals want the car to avoid paying the expensive London congestion charge. The i8 uses a turbocharged 1.5-liter, three-cylinder engine and a 96-kilowatt electric motor to move from 9 to 60 miles per hour in only 4.2 seconds. The plug-in powertrain is good for 357 horsepower and 420 lb-ft of torque. The plugged portion gives the i8 an EV range of up to 22 miles. The first i8 in the US is going to be auctioned off at the Pebble Beach Concours d'Elegance Weekend next weekend.

2016 BMW X4 M40i Quick Spin

There's only so much you can do to disguise the SUV-ness of a crossover. The physics are simply against it. Essentially a jacked-up wagon, the X4 is heavier and has a higher center of gravity than a 3 Series longroof. No matter how many badges or what sort of fancy suspension you throw at it, you can't defy the essential laws that govern the mechanics of the universe. This isn't to say that BMW is standing in the surf, ordering the waves to roll backward. The X4 is a valiant, if misguided effort, in injecting some sportiness into a very niche vehicle. The X6 M, a "full" M Division offering, does a decent job at this: it's quick like a rocket-assisted hippopotamus, and uses some black magic to stay planted. The X4 M40i, a less-full-blown M Performance model, is less dramatic, and less compelling. Here's the operating theory: this crossover won't sell on its dynamic charms, however superior to its X4 xDrive28i and xDrive35i siblings. It'll sell because it's the top of the X4 heap, the most expensive of the three ($58,795!), and with the most "M" badges. Anyone looking for utility and strong handling dynamics should examine a 3 Series xDrive Sports Wagon with the M Sport Package and the $700 Adaptive M Suspension, pocket the $10k, and marvel at the size and shape of the cargo area. Driving Notes: This is the same engine as seen in the brand new M2, making 355 horsepower and 343 pound-feet of torque in this application. That's 10 hp down from the M2. There's lots of torque, and with an intentional stab of the go-pedal, this X4 will scoot. The eight-speed auto is great heading through the ratio range – its shifts are swift and sharp. The paddles will hold gears to redline in manual mode, but would you really want to? We ignored them. The adaptive dampers have their work cut out for them. This is a 4,235-pound vehicle – a full 340 pounds heavier than a diesel, all-wheel-drive, 3 Series Sports Wagon, and 7.6 inches taller – and this is where physics comes into play. Slalom-like quick corners produce an uncomfortable jacking effect as the outer wheels unload and transfer weight to the other side. It handles well, for a hippo. Since hustling the X4 M40i is possible but not all that rewarding, know that it's very pleasant in Comfort mode. The extra oomph is realized as a thick, broad, rich torque band, and that's never a bad thing around town. It's nicely dampened in Comfort, without much wallow.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.