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BMW plans i5 as a useful EV for families

BMW has the often-rumored i5 under development as the next member of its i sub-brand. While the work isn't done yet, look for the future model to be an electric vehicle to appeal to families. To fit the mainstream purpose, BMW's engineers plan to give the new product a long driving range and useful cargo capacity, i product boss Henrik Wenders told Car and Driver. In the brief interview, Wenders shoots down many previous rumors about the i5. For example, he says the model is an EV – not hydrogen fueled or a plug-in hybrid like previous reports claim. However, BMW plans to offer an optional range extender like it does for the i3. "The range-extender plays an important part in the next years when range remains a limiting factor and a source of anxiety," said Wenders. Without saying so directly, the exec also seems to suggest the division wouldn't use the platform from the long-wheelbase 5 Series for the i5, which some reports allege. Instead, Wenders sees the sub-brand as pushing BMW's technological prowess with tech like the current model's extensive use of carbon fiber. According to Wenders, "One of i's roles is as an enabling brand, to help industrialize new materials and processes. We have already opened the door with the i3, and we will take it from there." BMW's EV boss told Autoblog in early 2014 that the company already had the new vehicle under development, but the automaker later denied that claim. With the current lineup, the i3 excels in urban environments, and the i8 is a sports coupe. The next natural step is to offer more room and greater range with the i5. Given the upcoming EV boom from models like the Chevrolet Bolt, Tesla Model 3, and next-gen Nissan Leaf, we're very curious to see BMW's effort to stay competitive in the segment. Related Video:

BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.