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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

BMW Pininfarina Gran Lusso Coup'e concept echoes 8 Series

BMW and Pininfarina are planning to debut a new concept at the 2013 Concorso d'Eleganza Villa d'Este. The Gran Lusso Coupé is designed to be the next logical step forward from the Zagato Coupé, and the one-off creation boasts plenty of BMW earmarks to set the car off as a true member of the German automaker's family. With a long wheel base and a stretched nose, the two door can't help but channel the long-dead BMW 8 Series, and the potent V12 under the hood only reinforces the link.
BMW has been kind enough to slip the world a few teasers, and the images show what looks like it could be the low-slung grand tourer of our dreams. Check out the full press release below for more information, and stay tuned for the full unveiling.

BMW M5 gets a facial for next generation

There's no mistaking a car designed by BMW's M Division. Every vehicle has a distinct set of characteristics that sets it apart from plebeian Bimmers. That's why even through all of the camouflage, we know these are photos of the company's next-generation M5 testing in southern Spain. The current car has been around since 2011, so it's no surprise that BMW is working on a replacement. Although these photos are new, prototype M5s have been running around for a while now. We even have video of a car testing at the Nurburgring. The car is probably close to production ready at this point. All of the M Division trademarks are there. Four exhaust tips, flared fenders, beefy brakes with fixed calipers, lots of tire, etc. A few things differ from the previous spy shots we've seen. The front bumper looks to be slightly reworked, with larger air intakes than before. The design of the headlights appears to be slightly different and more in line with the new 7 Series. Other than that, there's not much here that we haven't already seen. We expect the new M5 to be powered by a twin-turbocharged V8. The Nurburgring tester sounds like it has a V8, and the M Division previously said it's not giving up on eight cylinders yet. There are also rumors floating around that the next generation of M cars will send power to all four wheels. Audi has put Quattro in its cars for years, while Mercedes-AMG is moving most of its models to all-wheel drive. Although BMW has said that it's sticking with rear-wheel power, don't discount optional AWD for next-gen M cars. Related Video: