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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

2016 BMW M2 First Drive

Don't skip down to the conclusions, because I'll save you the trouble and spell it out for you right here. The 2016 BMW M2 is superb. Lay out your criteria for a contemporary sport coupe. Then check all the boxes. There are gripes. We've gotten good at uncovering the little issues in an age where the difference between the best and worst car in a class is smaller than ever. But they're that: little. It's a small price to pay for a vehicle that delivers so much more to the driver than the M235i – engagement, performance, pleasure – that it seems a bargain at $52,695 to start. Moreover, it's the right-sized M car we've wanted since the M4 burst its chrysalis and turned into an extra-large, if not overweight, butterfly. BMW had us out to Monterey to sample two M2s: a 7-speed DCT on Mazda Raceway Laguna Seca, and a six-speed manual on the fog-kissed Pacific Coast Highway. The formula here is old-school – thank heavens. It's a compact sport coupe with swollen wheel arches and a hot-rodded inline-six. The proportions are classic: longish hood, short rear deck, reasonably airy greenhouse in the tradition of sporting BMWs, and plenty of meat on the sticky tires. Long Beach Blue paint provides depth to the sheetmetal scalloping and contrast to the fender flares – and the M2 looked great in this bold color. I can't say the same for the less-exciting grey example parked in the hospitality tent. Like most modern turbocharged BMWs, the torque curve is fatter than an In-N-Out Double Double, Animal Style. The overall rightness of the proportions compensates for the more polarizing details. The dimples in the rear bumper, the "scoops" in the lower secondary air inlets, the obligatory fender vent (which is at least small). They're all intended to communicate aggressive sportiness, and succeed to varying degrees, but it's just jewelry. Inside, BMW's excised some of the cheapness that plagued the 2 Series' predecessors. The blue contrasting stitching looks great, the sport steering wheel is perfectly sized, and the carbon-fiber patterned accents at least provide a little texture to break up an unapologetically black interior. On the other hand, the door pulls are not only cheap-looking, but also so large they're impossible to ignore. It's a baffling misstep in an otherwise simple and classy interior. As a quick aside, the HUD is clear and functional – not a new feature for BMWs, but worth noting.

BMW to launch loaner program to avoid range anxiety on i models

BMW is looking to stave off electric vehicle range anxiety with a new program that offers buyers a free gasoline loaner with every i3 purchase. Ward's Auto reports BMW is confident that the EV will give buyers the kind of transportation they need for 90 percent of their trips. The loaners, meanwhile, will be available for those few occasions when drivers need to cover more ground than the machine's batteries will allow. The i3 gets around with help from a 180-horsepower electric motor paired with a lithium-ion battery pack.
The combo is good for trips of between 80 and 100 miles depending on driving habits and weather conditions, though BMW also plans to offer a model with a small two-cylinder range-extending gasoline engine as well. That option will likely set you back an additional $4,000. When the machine bows in 2014, it will likely come with a charge time of four to six hours when suckling from a 220-volt outlet.
As far as the conventionally powered loaner car goes, the cost of the program is included in the i3's purchase price, though BMW has yet to figure out how many free loans will be offered, or what happens after that threshold is reached.