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BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

Electric living with a BMW i3

Rarely in the 27-plus years I've been testing and writing about cars has any vehicle changed this much from my initial impression until I was later able to spend more time in one. Nearly two years ago, I got a brief test drive of the then-new BMW i3 EV on a selection of both flat and hilly, curvy roads west of Los Angeles the day before LA Auto Show press days. My impressions at the time were mixed: polarizing exterior and interior designs but roomy, easily accessible rear cabin; great twisty road handling but somewhat brittle rough-road ride; good performance but annoyingly strong (always on) regenerative braking. And there was no opportunity to test one with the optional range-extender (which BMW calls a "REx") engine. So I wanted an extended experience in a REx-equipped i3, and recently got one. And, I'm here to report that, driving it for a week like I owned it, the quirky i3 soon won me over. The quirky i3 soon won me over. The $42,400 BMW EV's unique, lightweight "LifeDrive" architecture features a Carbon Fiber Reinforced Plastic (CFRP) passenger cell on an all-aluminum chassis. Powered by a 22-kWh lithium-ion battery pack, its 170-hp AC synchronous motor spins out a healthy 184-pound-feet of torque through a single-speed transmission and offers three drive modes: Comfort, Eco Pro (which BMW says adds roughly 12 percent of range) and Eco Pro+ (another 12 percent). The optional rear-mounted 647 cc (0.65-liter) in-line 2-cylinder REx engine drives an electric generator, never the wheels. It increases the sticker price to $46,250 and curb weight from 2,860 pounds to 3,130 lb., and that 270-lb. weight penalty reduces its electric-only range from 81 to 72 miles and EPA-rated combined (gas-equivalent) fuel economy from 124 to 117 MPGe, and slows its 0-60-mph acceleration from 7.0 to 7.8 sec. But it nearly doubles the i3's official EPA-rated total range from an EV-only 81 miles to an EV-plus-gasoline 150 miles. The i3 arrived (from roughly 90 miles away) with its battery depleted but an indicated 75 miles of gas-powered range remaining. Wanting to experience it REx-only at first, I drove it on a 9.6-mile local trip and found little difference in sound or performance from what I recalled from that California battery-only test drive. When I returned home, however, the indicated gas range was just 55 miles, so I had used 20 miles of projected range in less than 10 local miles. My initial impressions were good, with a few quibbles.

Recharge Wrap-up: VW exec predicts EVs with 375-mile range

Volkswagen says EV ranges over 300 miles aren't too far in the future. Plug-in hybrids are merely a bridge to all-electric mobility becoming more practical for people who need to travel longer distances, according to Dr. Heinz-Jakob Neusser, Volkswagen's head of powertrain development. Energy density is increasing rapidly in new batteries. Speaking about the e-Golf, Neusser says, "I expect the next generation in 2015-17 will increase to around 300 km [186 miles] and the following step will be around 500-600 km [310-372 miles]." Neusser also says he believes that charging infrastructure will improve to catch up with these more advanced batteries. Read more at Motoring. BMW is offering higher incentives for the all-electric i3 than the range-extended version. More buyers are opting for the i3 REx, with its 78 extra miles of range. So, to move the standard i3 (which is already cheaper), BMW is offering $2,000 in incentives for October - double what is offered for the i3 REx. The added incentives help close the price gap between the BMW and other EVs with similar ranges. The deals won't last long, though. According to New Jersey BMW salesman Manny Antunes, BMW's current incentives are "as aggressive as they're going to get" for a while. Read more at Green Car Reports. Honda is changing its research and development process for all cars after a series of Fit Hybrid recalls. The hybrid version, which makes up more than half of all Fit sales in Japan, was the subject of four recalls within nine months. In response, Honda will change the way it develops cars worldwide, with one extra "gate" to pass in the process. Honda will do prototype testing earlier in the research process to see how separately developed components work together before moving onto the car's development phase. It will add time and cost to making cars, but Honda hopes it will help prevent problems - like those that come with a flurry of recalls - down the road. Read more at Automotive News. Featured Gallery 2015 Honda Fit Hybrid View 16 Photos Related Gallery 2014 Volkswagen e-Golf: Frankfurt 2013 View 15 Photos Related Gallery 2014 BMW i3: First Drive View 33 Photos News Source: Motoring, Green Car Reports, Automotive NewsImage Credit: Honda Green Plants/Manufacturing BMW Honda Volkswagen Electric Hybrid recharge wrapup