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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

2017 BMW Alpina B7 xDrive is an M7 by any other name

Have you been waiting for BMW to release a more potent version of the new 7 Series? Try 600 horsepower on for size and forget all about the famous M badge. The new flagship performance sedan from Munich is the 2017 BMW Alpina B7 xDrive. Alpina is Bimmer's tuner of choice, and it designs customized features to integrate precisely with the factory build. The B7's 4.4-liter twin-turbocharged V8 is massaged to deliver a nice, round 600 horsepower, and a torque figure nearly as impressive at 590 pound-feet available from just 3,000 rpm. All that muscle is channeled through an eight-speed automatic to all four wheels (as you might have guessed from the new xDrive handle). The result is an Autobahn-blitzing 0-60 time quoted at just 3.6 seconds – 0.8 seconds quicker than its predecessor – and a top speed estimated at 193 miles per hour. Those would have been considered supercar figures not that long ago, but are delivered here in a luxury sedan as big as they come. They also stand up pretty well to the forced-induction eight-cylinder competition in the Audi S8 Plus, Jaguar XJR, Maserati Quattroporte GTS, and Mercedes-AMG S63. The Audi produces a bit more power but less torque, the Mercedes does the opposite, and the Jaguar and Maserati are left in the dust. Only the S8 Plus dares claim a quicker 0-60 time, and even then it's only said to be a tenth quicker. (The Mercedes-AMG S65 boasts much higher output from its V12, but without an all-wheel drive system capable of handling all its muscle, it's a fair bit slower off the line.) Keeping all that momentum under control is an air suspension with adaptive dampers, active roll bars, and four-wheel steering. It's all mounted to 20-inch wheels wearing Michelin Pilot Super Sport rubber and packing oversized brakes measuring 15.5 inches at the front (with four-piston fixed calipers) and 14.5 inches (with floating calipers) at the back. Of course it also benefits from all the advancements that the Bavarian automaker developed for the latest 7 Series, but takes things a step further with a specific aero kit and an interior decked out in even more upscale leather and trim. The finished product may not wear an M7 badge as so many have called for from BMW's flagship sedan series over the years. But the Alpina name carries a cachet all its own and has for the past 50 years now – which is a few years longer than BMW M GmbH has been around.

BMW and Mini getting GoPro integration

The small, high-quality and relatively inexpensive GoPro camera has been revolutionary for Internet video, especially of cars. Imagine how much awesomeness and hilarity we would have missed without them. Finding ways to integrate the cams into performance cars is becoming increasingly popular among automakers, as well. For example, the 2015 Chevrolet Corvette has its Performance Data Recorder, and Volkswagen is giving GoPros to early buyers of the 2015 GTI. BMW Group is going straight to the source for its rendition, though, with a new app that allows drivers to control a GoPro from inside of some BMW and Mini vehicles.
In July, owners with 2012 or later models equipped with BMW Apps or Mini Connected can download the new app. There are a few hurdles to jump over, though. Not only do users need a model with the infotainment system, a WiFi-equipped GoPro camera is also required. The app also must be installed on an iPhone connected to the vehicle.
Once all of those stipulations are met, the app can configure and control the GoPro through iDrive and display a nearly live image on the infotainment system. Menus are simplified on-screen but still allow users to select among six camera modes, aim it and start and stop recording. While filming, it shows recording time, battery life and signal strength. While BMW's approach isn't quite as nicely integrated as the Corvette's solution, it's interesting to see automakers working to make filming easier. Scroll down to read the full announcement.