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Recharge Wrap-up: BMW i3 gets Super Bowl bump; CA funds EV readiness

Super Bowl ads sparked interest in the BMW i3 for car shoppers at Edmunds. Analysts at the automotive website reported that traffic increased for the BMW i3 by 583 percent by the end of Super Bowl XLIX, second only to the Mercedes-Benz AMG GT (up a whopping 2,189 percent). Having aired its ad in the first half of the game, the BMW i3's traffic increased 1,807 percent during halftime, while the BMW i8 saw a 501-percent spike during the same period. Read more in the press release below. Mahindra is making progress with the GenZe electric scooter and electric bicycles in Portland, Oregon. While no official launch date for the GenZe has been set for Portland, Mahindra is holding events and offering test drives. The GenZe 2.0 will start at $2,999, and offers over 30 miles of range per charge. Mahindra sees Portland as a good resource for technology and design partners as it pursues electric urban mobility. Read more in the interview with Mahindra's Yesim Erez at Portland Business Journal. The California Energy Commission will award nearly $1.3 million in Zero Emission Vehicle Readiness grants. The grants will go toward three categories: Plug-in Electric Vehicle (PEV) Readiness Plan Implementation, PEV Readiness Plan Development and Fuel Cell Electric Vehicle Readiness. The funds will go towards projects like installation of EV chargers, permitting and inspections, developing local codes, EV promotion and creating hydrogen infrastructure plans. Each grant awarded will be worth between $50,000 and $300,000. Read more at Green Car Congress. Super Bowl Advertisers Mercedes-Benz and BMW See Biggest Increases in Car Shopper Interest on Edmunds.com SANTA MONICA, Calif., Feb. 2, 2015 /PRNewswire/ -- Mercedes-Benz and BMW saw the most significant spikes in traffic on Edmunds.com after their ads ran during Super Bowl XLIX, according to a real-time analysis by the car shopping website. By the end of the game, the Mercedes-Benz AMG GT had the biggest cumulative spike in traffic, with a 2189% jump over previous Sunday averages on Edmunds.com. The BMW i3 captured the second most buzz on Edmunds.com; its cumulative traffic climbed 583%. "Even though these two advertised vehicles are likely to be sold in small volume to niche audiences, the BMW and Mercedes brands will enjoy the overall buzz they have generated, especially as both continue their efforts to grow their overall reach into new car shopper segments," said Edmunds.com Sr. Analyst Jessica Caldwell.

BMW brings laser headlights and HUD helmet to motorcycles

BMW is complementing its array of cutting-edge tech at the 2016 Consumer Electronics Show with the ConnectedRide concept that adapts automotive innovations to the motorcycle world. To highlight the two-wheeled future, the company modified a K1600 GTL with a laser headlight and controls for a helmet-integrated head-up display. The result could make riding safer if these developments ever come to market. Some of BMW's latest models like the i8 and 7 Series can already cut through the darkness with laser headlights, and this K1600 GTL brings that technology to motorcycles. The bright light can shine down the road up to 1,969 feet, which the company claims is about twice as far as a conventional unit. The additional visual range gives riders extra time to evaluate what's ahead at night and could make for a safer journey. The concept laser headlight on the bike is only a feasibility test for now, but preliminary development is underway. However, the lights might need modification to see production in the US because BMW had to turn down the power on the units in the i8 to get FDA approval, according to BMW Blog. BMW also wants to make riders safer through a helmet-integrated HUD that ensures they never need to take their eyes off the road. While other companies already offer similar products, this solution maximizes the available information. Through controls at a person's left hand on the handlebars, a user can select displays of current speed, selected gear, tire pressure, oil and fuel level, and even speed limits, and the system displays the desired info right in front of the wearer's eye. A front-mounted camera can record the trip, and a rear-mounted one can simulate a rearview mirror. Real-world production of the HUD is still a few years away, but BMW says future versions could incorporate vehicle-to-vehicle communications to let the system receive hazard warnings, too. BMW Motorrad ConnectedRide. Concepts for motorcycle laser light and helmet with head-up display. BMW Motorrad will be displaying two innovations at the Consumer Electronics Show (CES) in Las Vegas on 6-9 January 2016. Laser light for motorcycles and a helmet with a head-up display will be presented, setting new standards of motorcycle safety, along with a technical outlook of how they may be employed in series models of the future. BMW K 1600 GTL concept vehicle with BMW Motorrad laser light.

BMW may keep next 1 Series out of the US

As BMW prepares to introduce the all-new 2 Series coupe and convertible, the 1 Series name definitely won't be going away. We know new sedan and hatchback models are in the works; including the GT shown above. According to Car and Driver, though, the future of the 1 Series nameplate in the US could be dependent on rival premium small cars like the Mercedes-Benz CLA-Class and Audi A3.
In an interview with C/D, BMW's North American head of product planning and strategy, Paul Ferraiolo, said that pricing might be the biggest deterrent to offering the third-gen 1 Series in the US. As he points out, BMW currently prices the 1 not too far from the 3 Series, but Mercedes-Benz and Audi will have their new small cars priced well below the $30,000 mark. BMW's Mini brand will also factor into the consideration since the 1 GT will share its underpinnings with the next-gen Cooper lineup.