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2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

BMW maintenance plan no longer transferrable to 2nd owner

One of the best innovations in car buying in recent years is the rise of no-cost scheduled maintenance programs. Many people feel really anxious about taking their car in for service, and these deals help mitigate that somewhat. Obviously, it's not free for automakers to implement the offers, and now BMW is altering the way its four-year, 50,000-mile Maintenance Program works for some owners. "To keep such an offer sustainable we had to make a change," said Kenn Sparks, Manager of Business Communications at BMW North America, to Autoblog via email.
The original person to buy or lease the model isn't going to see any difference, but the program is no longer transferable to a second owner, unless that person is in the owners household. Those people include includes parents, siblings, grandparents and grandchildren, in addition to someone like a spouse or children. The original owner just has to advise BMW of new user. "The program change will affect 2nd owners and for them BMW is introducing an optional full-maintenance product that covers the vehicle up to 100,000 miles," said Sparks. Scroll down to read the entire announcement.

Couple arrested after carjacked Jaguar breaks down

A couple that played musical chairs with allegedly stolen luxury cars was arrested in suburban Salt Lake City following a carjacking and police pursuit after one of the cars drove over a “stop strip” tire deflater and the other was a Jaguar suffering from mechanical problems. Police arrested Brock Hansen, 33, and Brittney Price, 23, on Sunday in Taylorsville, Utah, following the incidents, which were reported by local media and spotted by Jalopnik. They began, police say, when an officer out on patrol spotted what he suspected was a stolen BMW. The officer began to trail the car to run the license plate numbers when the BMW came to a stop to pick up a man, later identified as Hansen, who was walking on the street. The officer then continued to follow the car, was able to confirm that the BMW was, in fact, stolen, and called for backup. Police at one point used a stop stick — a triangular tube filled with tire-puncturing nails — to try and stop the duo, but Price instead made a U-turn after driving over it and continued on with a deflated tire. She eventually pulled into a gas station, where surveillance footage shows Hansen exiting the vehicle, walking over to what appears to be a Jaguar X-Type sedan whose driver was standing at the pump, climbing nonchalantly into the drivers seat and taking off, following the stolen BMW. Price eventually stopped and exited the BMW to try and get into the Jaguar but was apprehended by police after a brief foot chase and scuffle that left an officer injured, KSL-TV reported. Hansen then took off and led police on a chase — “at relatively low speeds,” according to ABC4.com — before he stopped the car and surrendered to police without a fight. Both were taken to jail. “What we learned from the owner of that Jaguar is that heÂ’s been having some issues with that Jaguar and he believes that the Jaguar just wasnÂ’t going to go anymore and was bogging down Â… so may have picked the wrong vehicle to try and run from the police in today,” Unified Police Department of Greater Salt Lake Sgt. Melody Gray told ABC4.