Silver Bmw Z3 Roadster Convertible on 2040-cars

Auto blog

BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

Daily Driver: 2015 BMW X6 M

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, featuring impressions from the staffers that drive them every day. Today's Daily Driver features the 2015 BMW X6 M, reviewed by Greg Migliore. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. VIDEO TRANSCRIPT: [00:00:00] Hey, everybody. It's Greg Migliore, and today I am driving the 2015 BMW X6 M. This is the crossover coupe that is sort of a halo SUV for BMW. It's got its naysayers but I like it. I think it's a number of things enthusiasts like. It's fast, it's curvy, it looks good, it's fun to drive, and this one that I'm [00:00:30] testing out is absolutely loaded. It comes in at more than $115,000. Now that might seem like a lot for an X6, even in M trim, but you're getting a lot of stuff here. This has got a twin-turbo V8, pumps out 567 horsepower. It's mated to an eight-speed automatic transmission, which I think is a good one, and it runs with all-wheel drive. There's a number of M treatments like the wheels, some of the aerodynamic treatments up front. [00:01:00] It looks sporty and it also has a good tough crossover feel, but it still has almost a car feel as well because the X6 was designed to have a bit of a coupe dynamic. Now inside, is really a beautiful surroundings. We've got lots of trim. It looks like carbon fiber. We've got different color stitching. There's black trim, there's orange trim, there is some of the M colors of light blue and red trim on the steering wheel. It definitely looks like a [00:01:30] loaded BMW, but also an M BMW series. You lay on the throttle you can get away from stoplights quickly, no trouble. Sounds good. There's a nice exhaust note. It got moving. It's a quick car. It can get to 60 miles an hour in about four seconds, which when you consider this SUV is above 5,200 pounds, that's pretty quick. Some people question the point of an X6 in general, [00:02:00] and especially an X6 M. You're taking an SUV with less capability than an X5 and some other SUVs in this segment and then cutting it down and making a design statement. I say exactly. That's exactly what you're doing. I like a vehicle that looks like this that has those coupe-like stylings in the back. It's a little more of a cutting edge, curvy design. I think all of that's great. Then, if you're going to do different M versions of cars, why not do an X6 M?

BMW M5 Pure Metal Silver Limited Edition is a US special

America usually misses out on limited-edition models, but BMW has just made an ultra-exclusive version of its M5. Only 50 units of the Pure Metal Silver Limited Edition will be made, and the high-performance sedan is a US-only affair. Built upon a M5 with the Competition Package, the special edition boasts more power and a unique paint job to make it stand out from the regular M5. The Pure Metal Silver Limited Edition is up to 600 horsepower and 516 pound-feet of torque, which is 25 hp and 16 lb.-ft. of torque more than a M5 fitted with the Competition Package. The added power is from an increase in boost pressure and "targeted modifications." Thanks to the M dual-clutch transmission with Drivelogic, zero to 60 mph is dealt with in 3.9 seconds. The special edition is only marginally quicker than a base M5, so the power increase is more useful in bar trivia than in the real world. On the outside, the Pure Metal Silver paint job is one of the special edition's defining features. The color is BMW's most expensive paint option – it costs $10,000 in BMW Individual's Catalog. While being insanely expensive, the paint job is stunning and gives the M5 a chrome-like look. Besides the paint, the special edition retains the 20-inch M alloy wheels, black M Performance kidney grill, and M Performance Exhaust with carbon bezel as the M5 with the Competition Package. The interior features Merino (gray) leather with contrast stitching and aluminum trim to match the sedan's unique paint job. Each vehicle will have a badge (ranging from one to 50) highlighting the vehicle's limited quantity on the trim. Pricing for the Pure Metal Silver Limited Edition starts at $130,900 plus a $995 destination and handling fee. That represents a $30,000 price hike over the M5 with the Competition Package. That's a whole lot of silver for a gray car. But the special edition does come with the M Driver's Package as standard, which raises the top speed to 190 mph and includes an entire day of high-performance driving at BMW's Performance Center in California or South Carolina. The ultra-exclusive M5 will be available in August. Related Video: Featured Gallery 2016 BMW M5 Pure Metal Silver Limited Edition News Source: BMWImage Credit: BMW BMW Luxury Special and Limited Editions Performance Sedan limited edition