2001 Bmw Z3 M Roadster Convertible 2-door 3.2l on 2040-cars

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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

BMW matriarch Johanna Quandt dies at 89

Johanna Quandt, matriarch of the family that owns the largest stake in BMW, has died at age 89. One of the world's richest women, Quandt ranked in her own right as the eighth wealthiest individual in Germany, and one of the 100 wealthiest billionaires in the world. Johanna Maria Bruhn was born in June 1926, the daughter of art historians in Berlin. She trained in medical technology before the outbreak of World War II, and after the war worked as a banker's secretary in Cologne. She started working for Herbert Quandt in Bad Homburg, near Frankfurt, in the mid-1950s, and eventually became his personal assistant. They married in 1960, shortly after increasing the family's stake in BMW to 50 percent in order to stave off a takeover attempt by Daimler-Benz. The Quandt family's fortune was controversially amassed during the war. Herbert's father, Gunther Quandt, was a top Nazi-era industrialist named by Adolf Hitler as a Wehrwirtschaftsfuhrer – Leader of the Armament Economy. After Herbert's mother Antonie died, Gunther remarried to Magda, a much younger woman. Following their subsequent divorce, Magda married Nazi master propagandist Joseph Goebbels (with Hitler as best man), and together raised Herbert's half-brother Harald. A recent documentary found that the AFA, the company that the Quandts controlled during WWII, used slave labor provided by the Nazi regime to manufacture battery and munitions for the German war effort. Due to the subhuman living and working conditions, AFA lost approximately 80 forced laborers each month. Despite earlier denial of any wartime wrongdoing, the documentary and ensuing public attention prompted the Quandts to open their books to another investigation that confirmed their wartime activities. The Quandts would later use the capital they amassed to buy BMW, of which they still hold 46.7 percent – the remaining 53.3 percent traded publicly. Following Herbert's death in 1982, Johanna took over 16.7 percent ownership in the company, with their son Stefan Quandt acquiring 17.4 percent and their daughter Susanne Klatten assuming 12.6 percent ownership. Stefan and Susanne, both members of BMW's supervisory board since 1997, are expected to inherit their mother's shares following her passing. Johanna's personal fortune was estimated at nearly $14 billion. Though reclusive from media and public attention, she gave generously to charitable foundations that supported such causes as medical research and business journalism.

BMW X4 M40i spotted testing in Germany

The stream of segment-busting BMW variants is showing no signs of letting up, and with the latest addition now upon us, questions have been circulating as to whether the Bavarian automaker would do an M version of the new X4 crossover. The jury may still be out on that proposition, but the latest intel suggests that, while a full-on X4 M may not be in the cards, a next-best-thing X4 M40i is in the works. And that appears to be what we're looking at in this fresh batch of spy shots.
Spotted for the first time undergoing testing in Germany, this X4 is tipped to be the next addition to the M Performance line that's already given us near-boiling models like the M135i and M235i on the one hand and the diesel-powered M550d, X5 M50d and X6 M50d on the other. Power in this case is tipped to come from the same 3.0-liter turbo six as the upcoming M2, producing between 360 and 380 horsepower.
Unlike the current top-of-that-specific-line X4 35i, which has two tailpipes on one side, this partially-camouflaged prototype has one pipe protruding from each corner of the rear bumper, but looks like it could easily accommodate twin pipes on both sides. Expect commensurate suspension, brake, rolling stock, aero and trim upgrades to come as part of the package, though they likely won't be quite as substantial as those applied to the X5 M and X6 M.