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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

BMW spotted testing new 5 Series Gran Turismo

As previously reported, BMW is going ahead with a second-generation 5 Series Gran Turismo, no matter how silly the first generation of the sedan-cum-hatchback-cum-wagon may be. These are our first spy photos of that new vehicle, which is still on track for a late 2016 debut. Perhaps the best thing we can say about the next 5GT is that it won't be quite so hunchbacked. The seven images provided by our spy photographer show a car with a profile that's far more svelte than the bulbous entry on offer today. The roofline, in particular, is more aggressively raked at the rear and there's a proper, distinguished rear deck, as well. Part of what makes today's 5 Series GT look so bizarre is the combination of an almost fastback tail with a very tall decklid height. While the updated model still features that high rear – you can actually see where the beltline kicks up at the rear quarter window – the fastback styling has been softened so that it doesn't look quite so bizarre. The new Gran Turismo should also be a much better steer than the 5GT currently on offer. Our spies report that this next-gen model will be significantly lighter, which is something we can always get behind. Engine options will consist of gas, diesel, hybrid, and plug-in hybrid, as is the trend, although specifics aren't quite available yet. Spitballing, though, it's almost a guarantee that the next 5GT will share the 5 Series sedan's engine lineup. Expect a number of carryover engines there – 2.0-liter turbo four, 3.0-liter turbo six, 4.4-liter twin-turbo V8, and 3.0-liter diesel, probably – along with a plug-in hybrid option, although nothing's been confirmed so far. With an official debut slated for late next year, either Paris or Los Angeles seem like a logical debut location.

Volkswagen Group, BMW Z4 top Total Value Awards by Strategic Vision

It was just nine months ago that Strategic Vision announced its 2011 Total Value Awards, but you don't have to wait until next year for the 2012 awards. The Volkswagen Group keeps its lead as the number one brand, with seven products taking top category spots: Golf, Jetta Wagon, CC, Eos and Audi A3 Wagon, Q5 and Q7. Strategic Vision says "true innovation" - "rich and impactful, intuitive, motivational, in-depth and is able to trigger description by the user in great specificity" - is the open secret of the brands with the strongest showings. Results are culled from 77,153 owners covering more than 350 new cars bought between September of 2011 and 2012 ranked in the Total Value Index (TVI).
Other notable winners are Hyundai-Kia following VW in the brand category and having the Hyundai Elantra and Kia Sorento among category winners, the BMW Z4 taking the premium roadster category and the highest overall score of any vehicle, the Chevrolet Volt continuing to gather silverware in the Special Category, nabbing the second-highest score of all and representative of "nearly perfect innovation," and Chrysler and Dodge being most improved.
Check out the press release below for your day's dose of jargon and all the winners.