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BMW 8 Series turns 25 [w/video]

From the very beginning, the BMW 8 Series was a head turner. It was hardly a common sight in the first place, and the angular lines and low, pointed nose made the GT look like something special on the road. It's been 25 years since the Bavarian brand's flagship coupe of the '90s debuted, and owners celebrated the anniversary in style in Germany.
The 8 Series still looks great today, but its popup headlights give away its age a little. You just don't see them anymore. It was introduced at the 1989 Frankfurt Motor Show as the 850i with a 5.0-liter V12 under the hood capable of 295 horsepower and 332 pound-feet of torque. Later, even bigger V12s would find their way in there. Production lasted until 1999, but they were rather exclusive with 30,621 built in its lifetime.
To celebrate the anniversary, several BMW clubs organized 120 examples for display at the company's headquarters in Munich. The brand took advantage of the display to show off the ultimate 8 prototype as well. The one-off special packed a 550-horsepower V12 and a body with optimized aero. That engine eventually became the basis for the one in the McLaren F1.

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

BMW M models will stay rear-wheel drive as long as possible

Don't expect BMW's M cars to go soft any time soon. Carsten Pries, the division's head of product management, wants to focus on at least six cylinders and rear-wheel drive for as long as possible. Pries sees the combination of six (or more) cylinders and rear-wheel drive as defining features of the division. "These are cars that attract new people to the M brand and that is very important," he said to Motoring. He doesn't think it's time to deviate from that strategy yet. "I hope not, because six is part of our DNA. Not only the power, but that hallmark sound that we have." We certainly like Pries' sentiment, but the division's current lineup shows a willingness to compromise the purely rear-wheel drive focus when necessary. For example, the latest X5 M and X6 M already feature all-wheel drive systems, which can send 100 percent of the power to the back at times. Spy shots and rumors heavily suggest a similar option for the next-generation M5, too. The latest M4 GTS proves BMW knows how to tune a fantastic sounding six-cylinder, but there's no reason a well engineered four-cylinder model couldn't be great. The original M3 relied on one to speed around, and it became a performance icon of its period. Pries even admitted in 2014 that a new four-cylinder M vehicle could happen eventually. For now, he isn't ready to introduce a new four-pot model. Pries admits that the division's strategy might need to change someday, but he still expects to create M-badged models. "If the framework changes in the future, we have to look then at what we can do in terms of a proper or decent M offer," he said to Motoring. Related Video: