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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

BMW electrifies the 2 Series Active Tourer with a plug-in prototype

BMW is developing a hybrid version of its 2 Series Active Tourer. At the company's Innovation Days 2015, we're finally getting to see the fruits of that electric labor with a prototype for a plug-in hybrid version of the front-wheel-drive hatchback. The Bavarians aren't keeping a secret that they intend to build a model like this in the future. But like the rest of the Active Tourer family, it's likely to remain unavailable to US buyers. BMW is already somewhat familiar with the realm of plug-ins with its i sub-brand and forthcoming X5 xDrive40e PHEV. This 2 Series Active Tourer is largely an adaptation of some of that tech. Up front, there's the company's transversely mounted, 1.5-liter turbocharged three-cylinder gasoline engine making 134 horsepower and 162 pound-feet of torque, and it's linked to a six-speed automatic gearbox. A generator on the front axle can also briefly boost output by 20 hp and 111 lb-ft, or help charge the rear-mounted battery. At the back is an electric motor making 87 hp and 122 lb-ft with a two-speed transmission spinning the rear axle. All of this is linked together via the Dynamic Stability Control to shuffle around power as necessary. The hybrid system generally prioritizes using electric power at speeds below 50 miles per hour and kicks on the engine from there. Depending on the settings, drivers can also force it into EV mode with a maximum range predicted at nearly 24 miles. BMW claims the 2 Series Active Tourer PHEV could get to 62 mph in a brisk 6.4 seconds, and the company estimates the setup can return the equivalent of 118 miles per gallon on the European cycle. While there's a lot of equipment to package together in this system, BMW claims that interior room is identical to the purely internal combustion version. The hybrid battery is under the rear seat, and propulsion for the back wheels is centered around the axle. As a prototype, the automaker isn't really talking pricing yet beyond stating buyers "do not have to pay a high premium for the technology." 2. BMW eDrive in the pipeline for further BMW models: The BMW 2 Series Active Tourer plug-in hybrid prototype. The advent of plug-in hybrid variants in various model series from the BMW brand is making all-electric driving with zero local emissions in a premium car a possibility for an ever-increasing number of target groups.

Recharge Wrap-up: Renault e.dams wins Formula E Marrakesh ePrix, S. Korean Tesla store opens this month

Renault e.dams has won the 2016 Formula E Marrakesh ePrix. The win at the season's second round gives the team a strong lead with 74 points. ABT Schaeffler Audi Sport and Mahindra Racing are tied in second place with 36 points. Renault e.dams driver Sebastien Buemi took first place in the race, with teammate Nico Prost finishing fourth. "We know we have an efficient car and we had to take advantage of that after we started further back on the grid than we wanted," says Buemi. "I was able to extract everything I needed from the car and it shows the team is working really well, so it's been a very positive start to the season." Read more at Green Car Congress, or from Renault. Navigant Research has ranked the EV charging companies. Of the 12 companies providing public charging networks and services, Navigant has named The New Motion, ChargePoint, and EV-Box as "leaders" in the field based on market share, breadth of products, and market adaptability. Following that group of three are a group of "contenders," including Chargemaster, Fortum, Innology SE, Greenlots, Clever A/S, EVgo, POD Point, and SemaConnect. Trailing those is Car Charging Group in the "challengers" category. Read more at Green Car Congress. BMW has entered the second phase of its ChargeForward program to study advanced EV charging. In partnership with Pacific Gas and Electric Company, BMW is inviting i3 and i8 owners in the San Francisco Bay Area to apply to participate in the second phase of the smart charging project, which aims to test technology that optimizes charging for the benefit of the electric grid. "By managing charging when a BMW i or iPerformance vehicle is plugged in – wherever the vehicle is plugged in – BMW can ensure that vehicles are efficiently charged to meet driver's communicated mobility needs while helping the grid reach greater levels of efficiency and sustainability," says BMW's Manager of Connected eMobility, Cliff Fietzek. Read more from BMW. Tesla will open its first Korean retail location this month. On November 29, Tesla plans to open a store in Starfield Hanam, South Korea's largest mall, in Gyeonggi Province. Tesla has also finished ground construction of a Supercharger station in the mall's parking area. Tesla is working to open another store in Seoul's Gangnam District, as well as charging stations around the country. Read more from The Country Caller.