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This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]

A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."

BMW shows off 245-hp, hydrogen-powered 5 Series GT

With BMW's Innovation Days 2015 underway, the German luxury brand is showing off its latest piece of hydrogen-fuel-cell technology. Based in a 5 Series Gran Turismo, the system Í– co-developed with Toyota – promises to deliver on the promise of zero-emissions motoring, without the lengthy recharge times associated with plug-in electric vehicles. At the heart of BMW's latest FCV prototype is a new electric motor derived from the i sub-brand. It produces the equivalent of 245 horsepower, making it roughly comparable in output to the brand's latest 2.0-liter, turbocharged, four-cylinder gas engines. It draws its fuel from a hydrogen fuel tank that sits between the axles. The BMW-patented storage system can hold enough compressed hydrogen to take the hunchbacked 5 Series 300 miles before refueling. BMW and Toyota first inked their FCV partnership back in 2013, with the goal of having "an initial group of approved components ready by 2020," and sales beginning at some point in the next decade. While Toyota has been touting its successes with hydrogen in the form of the new Mirai, this 5 Series marks the first time since the agreement was signed that the German company rolled out one of its hydrogen-powered cars to the public. Check out the 5 Series GT fuel-cell vehicle in the gallery up top, and then scroll down for the official press release from BMW. Long range, short refuelling times, zero emissions: Hydrogen fuel cell drive system points the way to the future of BMW eDrive technology. As part of its research and predevelopment work in the area of drive technology, the BMW Group has focused on the use of hydrogen as an energy source for more than 30 years now. In 2006 the first luxury sedan for everyday use to be powered by a hydrogen combustion engine was unveiled – the BMW Hydrogen 7. And more than 15 years ago the BMW Group also began to direct its spotlight onto hydrogen fuel cell drive systems. A constant stream of significant advances – in terms of energy efficiency, performance capability and everyday practicality – have likewise been made with this technology, which converts hydrogen into power for an electric drive system, rather than burning it inside the engine. The results of the research and development activities in the field of hydrogen fuel cell drive systems will be presented in driving demonstrations for the first time during the BMW Group Innovation Days 2015.

BMW Z5 roadster gets frosty in winter testing

The successor to the BMW Z4 (remember that thing?) is currently undergoing testing in what may be the least hospitable place for a two-seat roadster – northern Sweden. Yep, even sunshine-loving convertibles need to undergo winter testing. We still aren't 100-percent certain of the name, but rumors are pointing to BMW ditching the Z4 nomenclature in favor of Z5. As we've reported before, it's very likely that this car is being developed with help from Toyota. The platform underpinning the car shown here could become the long-awaited new Supra (albeit in hardtop-only form). We'd love to tell you about the look of this new car, but between the camouflage and the caked-on snow, it's hard to draw a bead. We can clearly see the headlights are inspired by newer BMWs like the 7 Series and 2 Series, but other details are harder to discern. The right elements are here, though. The prototype has a long hood and short rear deck. It's also worth pointing out that the car shown here marks a return to a canvas convertible roof. Aside from being less complex, our spies report that the soft top is being used to lower weight and provide sharper handling. While our report on the Z4's successor from March 2015 pointed to a 2020 launch date for the new roadster, our spies say the German part of this BMW/Toyota partnership could launch in late 2017 or early 2018 with four- and six-cylinder engine options. Related Video: Featured Gallery BMW Z5: Spy Shots Image Credit: CarPix Spy Photos BMW Toyota Convertible Performance bmw z5