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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW reveals Concept Compact Sedan in Guangzhou

While our eyes were fixed on Los Angeles, BMW turned its attention to Guangzhou, China, where the German automaker unveiled the Concept Compact Sedan. The show car envisions a Bavarian rival to the likes of the Mercedes-Benz CLA-Class and Audi A3 sedan. Munich released little in the way of technical details. Instead, the Concept Compact Sedan is all about the design. Relative to its form, the show car rides on a long wheelbase, with the wheels pushed to the corners, and a greenhouse set back behind a long hood. The details are distinctly Bimmer, from the signature double-kidney grille to the Hofmeister kink in the C-pillar. The horizontal lines of the front and rear fascias are designed to maximize the vehicle's visual width, and the muscular design integrates touch-sensitive door handles below the swage line for a cleaner look. All that is rendered in liquid metal bronze paint, offset by polished aluminum brightwork and 20-inch split-spoke alloys. Geared towards the "life of a generation of youth in China," the interior is designed around the driver, but also seeks to maximize rear-seat space despite the vehicle's compact footprint. The horizontal treatment continues inside to give the impression of space, with upscale materials like three-tone Nappa leather, open-pore wood, and brushed aluminum trim with orange accents and ambient lighting. All the auxiliary surfaces are controlled by touch panels on the steering wheel, center stack, center console, and door handles. There's a panoramic roof, a head-up display for the driver, and an 8.8-inch screen in the dashboard. The sum total is a compelling preview of what a four-door addition to the 1 Series and 2 Series could look like. And to our eyes, it looks like it would be just as home on American roads as it would be in China, Europe, or anywhere else for that matter. Check it out in the high-res image gallery above and the details in the press release below. BMW Concept Compact Sedan. Sporty, elegant, exclusive – the perfect statement-maker. 20.11.2015 Munich/Guangzhou. The BMW Group has chosen Auto Guangzhou 2015, one of the largest international motor shows in China, to present a very special new development to the global public: the company's vision of a four-door sedan for the compact segment. "The BMW Concept Compact Sedan reveals the potential we see in a compact sedan," says Adrian van Hooydonk, Senior Vice President BMW Group Design.

BMW won't bring front-drive 2 Series tourers to US

BMW may have rolled out a new front-drive 2 Series in overseas markets, but according to the latest from Automotive News, it won't be bringing it to the United States anytime soon. The model line consists of the 2 Series Active Tourer – the company's first front-drive model – and its extended counterpart, the 2 Series Gran Tourer, which was introduced just last week at the Geneva Motor Show. Though available with all-wheel drive, their front-drive underpinnings make them a radical departure for the Bavarian automaker, which has made a name for itself on rear-drive architecture. The development is not unlike the path which Mercedes has pursued with models like the A-Class hatchback, B-Class minivan, CLA four-door coupe and GLA crossover. BMW evidently thinks, however, that even in its longer Gran Tourer form, the 2 Series hatchback is still too small for the US market, where minivans have grown far beyond their miniature dimensions. The 2 Series name will continue to be offered on the rear-drive coupe and convertible that were spun off of the 1 Series and which are unrelated to the front-drive hatchback and minivan. The X1, however, is slated to switch to the front-drive platform shared with the company's Mini brand.