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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW 3.0 CSL Hommage R is ready for racing at Pebble Beach

Alongside the awesome Concept M4 GTS, BMW brought out a proper flight of fancy with an R version of the 3.0 CSL Hommage Concept shown earlier this year at Villa d'Este. This stunner pays tribute to the German brand's legendary 3.0 CSL racer from the 1970s and BMW's 40th anniversary here in the United States (and looks a lot better than the previous concept, to boot). Wearing the M brand's iconic livery, the original 3.0 CSL Hommage's styling has been given a hefty makeover with race-derived components. The fascia gets a much more aggressive front splitter, while prominent side pipes highlight the lower section of the car's profile. The side vents look great with the M color scheme and feed air towards that gigantic wing. Like the non-R Hommage, BMW has lined the spoiler in LEDs to tie the taillights together. The concept's race-derived cabin is futuristic, like the standard Hommage. This car, though, neatly integrates the traditional M color scheme into its sculpted, white leather seats. Above the DTM-like steering wheel, the R's dash features more information than the regular 3.0 CSL Hommage. The coolest interior feature, though, is actually part of the driver's kit. The race helmet's visor doubles as an augmented reality display, meaning the Hommage R's pilot is essentially wearing the head-up display. It displays basic vehicle information, and like something out of Forza Motorsport, will even show the ideal line through a turn. We've got a lot of images of the new Hommage R. Below, you can see stock images of the new concept, while our live images are available up top. You can also scroll down for the official press release from BMW. BMW 3.0 CSL Hommage R. The perfect fusion of driver and machine. Munich/Pebble Beach. In August every year car enthusiasts from all over the world gather for the Concours d'Elegance in Pebble Beach to immerse themselves in the fascination of both automotive treasures from years gone by and pioneering studies for times to come. The BMW Group has come up with something very special this year with the world premiere of the BMW 3.0 CSL Hommage R – a car that celebrates both the 40th anniversary of BMW in North America and the heady racing success of the BMW 3.0 CSL in 1975. 1975 was the year the Bavarian manufacturer founded BMW of North America, its first official sales company outside Europe.

BMW X4 slantback is nearly here

Another day, another new BMW spied. Sometimes it feels like Bimmer is developing so many new models that in the future, every buyer will get their own unique car. The latest one spied is the upcoming BMW X4 that was launched as a concept nearly a year ago. The Bavarians still see a need to camouflage the rear end of its prototypes, though.
As you can see, the production version is hewing very closely to the concept. If you peer around the camo, the headlights have the same shape, but the foglights are a new addition. The rear roofline seems quite similar to concept, too, but the back end is still somewhat more mysterious because the masking and dirt hide a lot. Still, it doesn't seem like the production model is going to be radically different from the concept based on the previous test cars we spied in the past. It also strikes us as very similar in size and form to the already available 3 Series Gran Turismo, with which it is expected to share a great deal.
Our wait might not be very long to see the midsize German CUV undisguised, because the X4's debut is rumored for the New York Auto Show on April 16 with a reveal as early as March 14.