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BMW X4 M40i spotted testing in Germany

The stream of segment-busting BMW variants is showing no signs of letting up, and with the latest addition now upon us, questions have been circulating as to whether the Bavarian automaker would do an M version of the new X4 crossover. The jury may still be out on that proposition, but the latest intel suggests that, while a full-on X4 M may not be in the cards, a next-best-thing X4 M40i is in the works. And that appears to be what we're looking at in this fresh batch of spy shots.
Spotted for the first time undergoing testing in Germany, this X4 is tipped to be the next addition to the M Performance line that's already given us near-boiling models like the M135i and M235i on the one hand and the diesel-powered M550d, X5 M50d and X6 M50d on the other. Power in this case is tipped to come from the same 3.0-liter turbo six as the upcoming M2, producing between 360 and 380 horsepower.
Unlike the current top-of-that-specific-line X4 35i, which has two tailpipes on one side, this partially-camouflaged prototype has one pipe protruding from each corner of the rear bumper, but looks like it could easily accommodate twin pipes on both sides. Expect commensurate suspension, brake, rolling stock, aero and trim upgrades to come as part of the package, though they likely won't be quite as substantial as those applied to the X5 M and X6 M.

Upcoming new Alpina B7 teased

BMW does not make an M7. It never has, despite rumors, trademark filings, and the actual desires of the people that would build such a car. That means that while we're stuck waiting for BMW to see how foolish not building an M is, the most potent 7 Series you can get wears an Alpina badge on the nose. Meet the newest version of that car... sort of. BMW and Alpina haven't taken the wraps off the next B7 just yet, opting instead for an opera-accompanied teaser of the new car undergoing track testing. The car is lightly camouflaged – there's enough to make it clear it's a 7 Series, but not so undisguised as to reveal too much of the Alpina bodywork. There's a more aggressive bumper, a meaty rear spoiler, and sharper side sills, along with what are probably Alpina-specific wheels, but more precise details are hard to discern. What isn't difficult to pick out, though, is ear-tingling exhaust note. The last two Alpina B7s have built on the standard 7 Series' engine, and this new model likely won't be any different. That should mean a breathed upon 4.4-liter, twin-turbocharged V8 which goes well above the unfettled car's 445 horsepower and 480 pound-feet of torque. The extra power, along with the donor car's new lightweight carbon-fiber passenger cell, should make for tantalizing performance capabilities. The current 750i xDrive takes 4.3 seconds to make the sprint, and the B7 model that this new machine will replace hits 62 in 4.6. We'd expect the upcoming B7 will do better. The teaser from BMW and Alpina doesn't indicate when the new model will debut, but we'll eat our proverbial hat if it doesn't happen in Geneva. Related Video:

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.