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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

Recharge Wrap-up: Portland's Electric Avenue, hacking a Tesla

Portland, Oregon has opened a city block set aside for electric vehicles. Dubbed "Electric Avenue," the EV-only zone replaces one that was taken over by new construction. The new Electric Avenue is an improvement, though, with four universal, 50-kW fast chargers and two Level 2 chargers. Currently, charging is free when customers pay for the metered parking. Portland's original Electric Avenue became a gathering place for EV drivers and an opportunity for companies to test charging technology. Read more at Ecomento. Hackers Kevin Mahaffey and Marc Rogers discussed hacking a Tesla Model S at the Def Con hacking conference. They outlined the car's vulnerabilities, particularly regarding the central information display, instrument cluster and the gateway. The hackers were able to exert control over certain subsystems, but they also pointed out some of the ways in which the car is protected from outside manipulation. Among other things, they were able to turn the car on and off, lock and unlock the doors, control the brakes under five mph, and shift the car into neutral above five mph. Tesla, who was also on hand for the presentation, has patched many of the vulnerabilities. Read more at Tom's Hardware. The BMW i3 is now available through DriveNow in Copenhagen, Denmark. After the carsharing program's success with the electric car in Germany, the UK and US, BMW (which owns DriveNow along with car rental company Sixt) has created a fleet of 400 i3 EVs in the Danish capital. With the help of bus operator Arriva, the BMW fleet is interconnected with public transportation. "Here in Copenhagen we are now already witnessing mobility of the future," says BMW's Dr. Bernhard Blattel. "It is on-demand technology, interconnected, quiet and electric." Read more in the press release below. Four hundred BMW i3 for interconnected mobility in Copenhagen. BMW i supports the improvement of life-quality in cities; Electric car sharing as the key component; DriveNow with the BMW i3 shortly also in Copenhagen, directly interconnected with public transport. Copenhagen. Following the successful introduction of the BMW i3 to the DriveNow fleets in Germany, the UK and the USA, the next major step is being taken with the commissioning of 400 BMW i3 in Copenhagen on September 3rd 2015. What is new here is an all-electric fleet which is also interconnected with public transport.

2016 Pebble Beach Concours d'Elegance: It's all in the details

It's no secret that Pebble Beach is an ode to gorgeous, and mostly, classic cars. The car show may be a place for automakers to showcase extremely expensive cars to wealthy buyers, but it's also one of the go-to places for enthusiasts that love automobiles and culture. While it's easy to be overwhelmed by the overall beauty of a car, the real magic often needs closer inspection to be realized. Every car at Pebble Beach is a work of art, but the true beauty of the vehicles lies in the details. And Autoblog's photographer, Drew Phillips, managed to capture the details on some gorgeous cars. From the Lamborghini Miura's exquisite steering wheel to Rolls-Royce's Spirit of Ecstasy, it's all at Pebble Beach. We think the details on some of the cars are prettier than the cars themselves, but don't take our word for it. Check out the beautiful gallery above and enjoy the tiny bits and pieces behind some of the prettiest cars in the world. Related Video: Featured Gallery 2016 Pebble Beach Concours d'Elegance Details View 75 Photos Image Credit: Copyright 2016 Drew Phillips / Autoblog Misc. Auto Shows Aston Martin BMW Ferrari Lamborghini Rolls-Royce Pebble Beach