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Mercedes fights off late BMW surge to claim 2013 luxury sales crown

The king is dead - long live the king. Mercedes-Benz is now your new US sales champion in the fiercely competitive luxury market, deposing the champ BMW, which has enjoyed annual supremacy for the past two years.
Thanks in no small part to the dynamite launch of the new, affordable CLA-Class, not to mention a redesigned E-Class and hot-selling S-Class, Mercedes moved 33,007 units in December alone, while sales in 2013 were up 14 percent, to 312,534. BMW, meanwhile, managed to sell 309,280 units in 2013. It was far from a sure thing for the Stuttgart-based brand, though, as BMW managed to nearly halve its rival's sales lead heading into the last month of 2013.
"We saw record sales, flexed our muscles across the entire product line from top to bottom and brought the customer experience to an all-time high," said Steve Cannon, Mercedes USA's CEO. While we don't have individual figures, it seems at first blush that the CLA was really the car that pushed Mercedes over the top.

BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

Next-gen BMW 7 Series options include 'Sky Lounge' roof, leather engine cover

When it comes to luxury and technology, the theme of the next-generation BMW 7 Series appears to be 'everything, everywhere.' Two of the new options joining what will be an extensive list are the Sky Lounge panoramic glass roof, said to be a nod going all the way back to the Concept 5 Series Gran Turismo showed off at the 2009 Geneva Motor Show. That is clearly about the light, but what about the leather? That's going to cover everything it seems, should the buyer choose. Auto Evolution says it's been told about a 3CM option code, which equates to a Leather Engine Cover. If it's offered, though, it won't be the first time BMW has done it, of a sort: the $10,800 Pure Impulse package on the BMW i8 wraps the engine cover in leather, but in the i8 the engine is in the rear, under the trunk floor, so we're really talking about a leather-floored cargo bay. No one knows yet what it would look like atop a conventional engine, and no one appears to have any clue, frankly, as to why it's even an option. The 7 Series will pack a bunch more besides within its new aluminum and carbon fibre platform and redrawn bodywork, the sedan is reportedly targeting a curb weight that's less than the current 5 Series. There'll be four sculpted seats in the cabin, with rear seats apparently offering the range of options available on the front seats, a redesigned iDrive system with a touchscreen LCD that reads gestures, wireless smartphone charging, Bowers & Wilkins audio instead of Harman Kardon, heads-up data sharing between passenger and driver via swipes, laser headlights and an i8-like key fob with limited self-parking functions. That's a serious goody bag of tech, which we expect to get our hands in at the Frankfurt Motor Show. Featured Gallery BMW 7 Series: Spy Shots View 9 Photos News Source: Auto EvolutionImage Credit: CarPix BMW Technology Luxury Sedan