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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

See the BMW 3 Series morph through history in this animation

The BMW 3 Series is now over 40 years old, and the folks over at Donut Media have put together a very cool animation to commemorate its four decades on the road. The minute-and-a-half-long video shows some of the highlights of the 3er's career, with the side view morphing from the super-basic 1975 E21 316 to the Group 5 racecar based on the same chassis, and up to the current F80-body M3 in Austin Yellow, with stops along the way highlighting different body styles from each of the car's six generations. The color names are at least as interesting as the little info callouts scattered around the video, and the sound bites of racing commentary are a definite treat, so be sure to have your speakers on. Another plus is that you can halt the video between morphing and create some very weird looking BMWs. As a bonus, the creators offer posters of the iconic German cars. It's another clip in a series from Donut Media that brought us an earlier 911 evolution video, so be sure to watch that one as well for a quick automotive history recap. Donut Media is also asking for suggestions on what to morph next. You can leave your ideas in the YouTube comments. Related Video: News Source: Donut MediaImage Credit: Donut Media Auto News BMW Automotive History Racing Vehicles Classics Videos

BMW i3 to start at $41,350*

With a week to go before the global debut of the BMW i3, BMW has announced pricing for its first-ever production electric vehicle. The all-electric version of the i3 goes on sale in the second quarter of next year with a starting price of $41,350 (*not including $925 for destination nor any applicable government tax credits).
Some of the pricing elements for the i3 that BMW continues to withhold are the cost of the model using a gasoline motorcycle engine as a range-extending generator, or that of the DC Fast Charge option. This latter feature will allow the i3's depleted lithium-ion battery pack to get an 80 percent charge in just 20 minutes; for comparison's sake, the DC quick charge feature is a $750 option on the 2014 Chevy Spark EV.
Sure, we've already driven the BMW i3, but the production version of the BMW EV - promising the interior space of a BMW 3 Series - will be unveiled next week at simultaneous ceremonies in New York, London and Beijing. Scroll down for BMW's brief press blast regarding its upcoming i3.